Why Small Indie Game Studio are the future :

The games industry spent roughly two decades chasing scale. Bigger teams, bigger budgets, bigger worlds. The result was a generation of massive productions that left very little room for creative risk, with thousands of people working on individual components of something so large that no single person could hold the whole vision in their head at once.

Alexandre Amancio has lived that reality firsthand. As a former creative director at Ubisoft, he worked on titles including Assassin’s Creed and Far Cry 2, and was part of teams that reached a thousand people. Now he runs Studio Ellipsis in Lisbon, Portugal, and he joined
Dan Long on the IndieGameBusiness podcast to talk about why he believes the future of games belongs to smaller teams, what that actually looks like in practice, and what developers building studios today need to get right from the start.

From Physics to Ubisoft:

Alexandre’s path into games was anything but direct. He started studying physics and assumed that his creative side would remain a hobby. That changed when Jurassic Park came out and he saw what CGI was capable of. The idea that a filmmaker could reconstruct extinct animals through synthetic environments that looked genuinely real was enough to convince him to leave his physics program and enroll in a 3D modeling course.

Getting into games from there was not straightforward either. Montreal had no games industry at the time, so he started his career building flight simulators for commercial and military clients. When Ubisoft eventually opened a studio in Montreal, he applied and was rejected. He landed instead at a small indie studio, and he credits that experience as the foundation of everything that came after.

At that small studio, he had to do everything. There was no division of labor narrow enough to confine him to one task. He did art, design, writing, and whatever else needed doing. That breadth of exposure opened up the possibility of creative direction in a way that a specialized role at a large studio never would have. Eventually he did make it to Ubisoft, where he art directed Far Cry 2 and went on to creative direction work on Assassin’s Creed Revelations before Assassin’s Creed Unity.

The contrast between those two environments shaped how he thinks about team size and creative output in ways that still inform how he runs Studio Ellipsis today.

Why the Industry Hit a Saturation Point:

To understand why Alexandre believes smaller teams represent the future, it helps to understand how he reads the last twenty years of the industry’s history. The games business grew from a niche into a dominant entertainment industry. That growth was real and substantial, but it came with a side effect: the practices that developed during a boom period got treated as permanent best practices even after the conditions that created them changed.

The response to growth was to get bigger. Games became more expensive. The more expensive they became, the less risk anyone was willing to take, because the stakes attached to each release were too high to gamble on something unproven. Studios returned repeatedly to formulas that had worked before. The result was a plateau where technically impressive, enormously ambitious games existed in abundance, but genuinely original experiences became rare.

Players noticed. There are games so large you could spend years inside them. But after enough of those, players started looking for something different, something that felt surprising and personal rather than optimized and familiar. Alexandre’s observation is that those original experiences are currently coming from smaller studios with less to lose, teams that can afford to try something unusual because a failure does not cost them hundreds of millions of dollars.

What a Team of a Thousand People Actually Feels Like:

Alexandre described his experience directing a game with a thousand people working on it, and the description is worth sitting with. His job at that scale felt less like creative direction and more like a stage magician running between spinning plates, catching whichever one was about to fall and giving it enough momentum to keep going before sprinting to the next.

The problem with that kind of work is not that the people involved are not talented. It is that at sufficient scale, a coherent creative vision becomes genuinely difficult to maintain. Work gets segmented. People own a piece of something and execute it well in isolation, but the connective tissue between those pieces, the sense that everything is part of a single unified thing, becomes harder and harder to preserve. The person who only animates fingers is very good at animating fingers, but may never fully understand how those fingers connect to the emotional experience the game is trying to create.

Smaller teams do not have that problem in the same way. Everyone knows what everyone else is doing. When something needs to get done and no one else is going to pick it up, the person who notices it tends to handle it. The game becomes a living thing built collectively rather than assembled from parts. That intimacy at the production level tends to create intimacy in the product itself.

Creative Constraint as a Design Tool:

One of the most practically useful ideas Alexandre shared is the concept of creative constraint, which he treats not as a limitation but as a deliberate design tool. He described it as defining the lens through which every decision in a game gets evaluated.

The specific form this takes can vary. It might be the player fantasy, the central experience the game is built around. It might be a single defining question: what is this game fundamentally about? Whatever form it takes, having that anchor matters because game development involves an enormous number of decisions made under conditions of constant change. Without a fixed reference point, even smart people with good instincts will get roughly half of those decisions wrong, simply because there are too many shifting variables to track without something to align toward.

With a clear creative constraint established, decisions become faster and more coherent. You hold each choice up to the lens and ask whether it fits. The decisions that do not fit get cut or reworked. The decisions that do fit reinforce the game’s identity. Over time, that coherence is what separates games that feel intentional from games that feel like a collection of features that never quite added up to something.

He was careful to say this does not require having every detail planned out in advance. The constraint is not a detailed design document. It is a high-level understanding of what the game is and what experience it is trying to create. Everything else can remain exploratory, as long as exploration keeps returning to that anchor.

How to Think About Game Festivals When You Are Just Starting Out:

A question came in during the live session from a small studio about to show their first game publicly. They asked whether it made more sense to start with smaller regional festivals to build credibility before approaching larger ones like IGF, or whether it was worth targeting the bigger events directly.

Alexandre’s answer was honest about the limits of general advice here: both approaches can work, and the right answer depends on the specific game, what the studio has to show, and what outcome they are trying to create. He has seen studios go the regional route and build momentum gradually. He has also seen studios go directly to a major festival and create real noise with their first appearance. Neither path is universally correct.

His actual recommendation was to trust your own instincts more than external frameworks. The developer who built the game knows the game better than anyone giving advice from the outside. The quiet internal voice that is already leaning toward one answer or the other is usually reading the situation more accurately than the louder voices of received wisdom about what the correct strategy should be.

What Alexandre Would Tell Developers Starting Out Today:

• Remember that you are making games for a living, and that means fun is not optional. When pressure builds, when money gets tight, when things are not going the way you expected, the developers who keep a connection to why they got into this work in the first place tend to navigate those periods better than those who lose it.
• Know your creative constraint before you go deep into production. You do not need to have every system mapped out. But you do need to know what your game is at a fundamental level, what experience it is creating and for whom. That clarity will protect you from a significant amount of rework and help your team make consistent decisions even when you are not in the room.
• Accept that exploring novelty means accepting iteration. If you are genuinely trying to create something that has not been done before, you will have to try things that do not work and redo things that seemed right but were not. That is not a failure of process. It is what the process of finding something new actually looks like. The goal is not to avoid that iteration but to use your creative constraint to make sure the iteration stays pointed in the right direction.

Want more insights like this?:

Join us for our IndieGameBusiness Deep Dive, taking place on May 27th from 9am – 5pm Eastern or hop into the IndieGameBusiness® Discord to connect with Alexandre and other industry pros.

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

Why Games Fail (And Why It’s Usually Not the Idea):

When indie developers ask why some games fail while others succeed, the conversation often drifts toward marketing budgets, genre trends, or bad luck. In this candid fireside chat, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® and veteran producer Heather Chandler make something very clear: failure in game development usually comes down to production.

Poor coordination. Undefined scope. Weak prioritization. Unrealistic forecasting. Broken communication.

Heather Chandler brings over thirty years of industry experience, from Activision and Ubisoft to Epic Games (where she led production on Fortnite) and Arrowhead Studios (Helldivers 2), and her perspective is grounded in hands-on production across AAA and indie teams alike.

This conversation isn’t theoretical. It’s practical, sometimes uncomfortable, and extremely relevant for indie teams trying to ship successfully in today’s market.

What a Producer Actually Does (Especially on Small Teams):

One of the biggest misconceptions in indie development is not understanding the role of a producer. Heather explains that at its core, production is about facilitating a team to accomplish a goal and launch the game they set out to make.

On small indie teams, this role expands dramatically. A producer might:

• Establish development processes
• Align the creative vision
• Manage storefront setup
• Coordinate QA
• Solve team conflicts
• Oversee scheduling and budgeting

Unlike artists or engineers, producers can’t point to a specific texture or line of code and say, “I made that.” Instead, they make sure all those pieces work together.

For indie developers, this distinction is critical. If no one owns coordination, alignment, and prioritization, production gaps form quickly, and that’s often where failure begins.

The Real Reason Small Multiplayer Games Fail:

When asked why small multiplayer games fail, Heather identified two major pitfalls:

1. Technical instability (lag, backend issues, poor UX flow)
2. Insufficient player base to sustain matchmaking

Indie teams often underestimate how complex multiplayer systems are. Online infrastructure, server optimization, and user experience need to work seamlessly. If onboarding isn’t frictionless, players leave.

Even more dangerous: launching multiplayer without enough concurrent players to create meaningful matches. An empty server kills momentum instantly.

Multiplayer isn’t just a feature. It’s a commitment.

Volunteer Teams and Limited Budgets – The Hidden Production Trap:

Many indie projects begin with enthusiasm and unpaid contributors. But Heather notes that early excitement fades when projects enter the “middle phase”, the less glamorous polish and bug-fixing stage.

If volunteers feel like:

• The project is floundering
• Their contributions don’t move the needle
• There’s no clear path forward

They disengage.

The solution isn’t pressure, it’s clarity. Define goals clearly. Give contributors agency in estimating timelines. Keep progress visible. Momentum protects morale.

The Worst Production Problems Aren’t Technical:

One of the most important takeaways from the chat: production problems are rarely technical at their core.

Heather described situations where teams found reasonable solutions, only to have stakeholders override them for political reasons. She also emphasized the importance of consensus, not compromise.

Compromise waters down ideas so no one is happy.

Consensus means the team may not fully agree, but they commit to supporting the chosen direction.

For indie teams, this is vital. Lingering resentment or unresolved conflict quietly destroys productivity.

How to Prioritize When Everything Feels Urgent:

Heather lives by one essential production tool: the roadmap.

A roadmap outlines:

• Development milestones
• Marketing deliverables
• QA windows
• Business needs
• Release goals

When someone claims their task is urgent, you point to the roadmap and evaluate it against the whole picture.

Indie teams without roadmaps often operate reactively. That leads to burnout, context switching, and stalled progress.

Visibility creates discipline.

Budgeting and Forecasting – Why Indie Teams Underestimate Everything:

One of the most painful truths shared: indie developers almost always underestimate how long development will take.

Heather recommends doubling, or even tripling, initial time estimates.

Why?

Because “playable” is not the same as “launch-ready.”

The final stretch includes:

• Optimization
• Polish
• Bug fixing
• Stability testing
• Store submission prep
• Marketing asset finalization

This is where many indie games collapse financially. Teams budget for development but forget the cost of finishing.

Scope Creep – The Silent Killer of Indie Games:

Scope creep is one of the top reasons games fail. Heather explains that teams must identify the true core of their game experience and protect it fiercely.

She uses a powerful analogy:

If you’re building a vehicle, you don’t start with a windshield and engine. You start with a skateboard—something that already works and gets you from point A to point B. Then you improve it incrementally.

Indie developers often try to build the car immediately.

The MVP mindset prevents catastrophic overreach.

Protecting Morale When Things Go Wrong:

When funding disappears or layoffs loom, morale can collapse. Heather stresses that transparency, when possible, is key to maintaining trust.

Small indie teams have an advantage here: they can communicate openly.

If you hide reality, trust erodes.

If you communicate clearly, even bad news becomes survivable.

Tools That Help (And Tools That Hurt):

Heather mentions tools like:

• Jira
• Excel
• Miro
• Trello
• Microsoft Project

But she emphasizes something critical: tools are only helpful if they reduce friction.

If your team spends more time updating software than building the game, your process is broken.

Production tools should serve creativity, not suffocate it.

Balancing Structure and Creativity:

Game development is not engineering aircraft systems. It must be fun.

To protect creativity:

• Prototype ideas quickly
• Playtest externally
• Validate fun early
• Avoid ego-driven decisions

Creativity thrives inside structure, not chaos.

Anecdotes and Reflections:

Production Is the Difference Between Shipping and Failing.

Heather Chandler’s thirty-year career reinforces a simple truth:

Games fail when teams:

• Lose alignment
• Ignore scope
• Underestimate time
• Avoid hard conversations
• Neglect production discipline

They succeed when:

• Vision is clear
• Scope is realistic
• Roadmaps guide decisions
• Teams commit to consensus
• Transparency protects morale

The indie dream isn’t killed by lack of talent. It’s usually killed by lack of structure.

And as this fireside chat makes clear, production isn’t bureaucracy.

It’s survival.

Want more insights like this?:

Join us for our IndieGameBusiness Deep Dive, taking place on May 27th from 9am – 5pm Eastern or hop into the IndieGameBusiness® Discord to connect with Heather and other industry pros.

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

The IndieGameBusiness® 2026 Battle Pass gives you access to the remaining 2026 lineup at a reduced price that continues to decrease as each event takes place.

Originally, the pass covered four events and two Masterclasses for $189 USD, which was a 30% savings off the full $276 value. Since the February Session has already happened, the price now reflects the remaining events. As each event passes, the cost adjusts so you are only paying for what is left. Grab your ticket for just $152 USD Today!

You’ll still receive full access to expert talks, practical workshops, and direct industry insight designed for developers, publishers, and service providers. You will also receive two days of MeetToMatch access during the September IGB Session to connect directly with industry professionals.

What You Get with the IndieGameBusiness® 2026 Battle Pass:

When you grab the Battle Pass, you unlock:

• 3 live IndieGameBusiness® events
• 2 professional Masterclasses
• Two full days of MeetToMatch access during our September IGB Sessions
• A full year of expert talks, actionable workshops, and direct industry insight

Everything is streamed online across YouTube, Twitch, and LinkedIn, so you can attend from anywhere without burning travel money or PTO.

2026 Event Lineup at a Glance:

Included Events

• IGB Session & MeetToMatch | Feb 18 COMPLETED
  From Pitch to Partnership
• Deep Dive | May 27
  Building Strong Publishing Partnerships
• IGB Session & MeetToMatch | Sept 30
  The Path from Storefront to Success
• Deep Dive | Dec 9
  Game Marketing That Works

Included Masterclasses

• June 17, 2026 — The Production Toolkit Every Game Team Needs
  Heather Chandler
• October 20, 2026 — Community Management: The Basics
  Ash Cason

IndieGameBusiness® Sessions – From Pitch to Partnership:

February 18, 2026

Event Details

• Lectures: February 18, 2026
• MeetToMatch: February 18–19, 2026
• Ticket Price: $0–$60 USD
• Time: 9am–5pm ET
• Platforms: YouTube, Twitch, LinkedIn
• Event completed

IndieGameBusiness® Deep Dive – Building Strong Publishing Partnerships:

May 27, 2026

Good publishing partnerships don’t happen by accident! They’re built on trust, transparency, and knowing when to walk away.

This free, one-day Deep Dive focuses on helping developers navigate the publishing process without getting burned.

Topics Include:

• Finding the right publisher for your game
• Setting expectations early and clearly
• Negotiating fair, realistic terms
• Knowing when a deal isn’t worth it
• Strengthening collaboration after signing

This is essential viewing whether you’re exploring publishing for the first time or managing existing partnerships.

Event Details

• May 27, 2026
• Get your Free ticket today or upgrade to a battle pass!
• 9am–5pm ET
• YouTube, Twitch, LinkedIn

Masterclass – The Production Toolkit Every Game Team Needs:

June 17, 2026

Led by Heather Chandler, a veteran producer with 25+ years of experience on titles like Helldivers 2 and Fortnite, this Masterclass cuts through over-engineered systems and focuses on what actually works.

Heather breaks down:

• The core production tools every team needs
• How to spot problems before they explode
• How to course-correct when things slip
• Building production habits that support the team, not slow it down

If development chaos feels familiar, this Masterclass gives you clear, practical steps you can use immediately.

Masterclass Details

• June 17, 2026
• Grab your ticket today!
• 11:00am–12:30pm ET
• Heather Chandler — Head of Production, The Powell Group

IndieGameBusiness® Sessions – The Path from Storefront to Success:

September 30, 2026

Launching on a storefront is only the beginning. Turning visibility into sales takes planning, data, and execution.

This one-day Session focuses on helping developers understand how storefronts work — and how to make them work for you.

You’ll Learn:

• How to optimize your store page for conversion
• How platform algorithms and sales cycles work
• Managing discounts and promotions strategically
• Tracking analytics that actually matter
• Building long-term sales momentum post-launch

Perfect for teams preparing a launch or trying to improve performance after release.

Event Details

• Session: September 30, 2026
• MeetToMatch: September 30 – October 1, 2026
• $0–$60 USD
• 9am–5pm ET
• YouTube, Twitch, LinkedIn

Masterclass – Community Management, The Basics:

October 20, 2026

In this Masterclass, Ash Cason breaks down what community management actually looks like for indie teams.

This isn’t theory, it’s real-world insight into:

• Community 101 fundamentals
• Building safe, inclusive player spaces
• Supporting community team mental health
• Hiring the right community manager for your project
• Avoiding common (and expensive) mistakes

If your community is growing or is about to, this is required knowledge.

Masterclass Details

• October 20, 2026
• Grab your ticket today!
• 10:00am–11:30am ET
• Ash Cason — Marketing & Community Lead, IndieGameBusiness®

IndieGameBusiness® Deep Dive – Game Marketing That Works:

December 9, 2026

Great games still fail without the right marketing strategy.

This free, one-day Deep Dive focuses on helping developers build marketing plans that drive real results! Without wasting time, money, or sanity.

Topics Include:

• Marketing strategies for every stage of development
• Building authentic, engaged communities
• Messaging that sells without overselling
• Working with influencers and media effectively
• Using analytics to guide smarter decisions

Whether you’re launching your first game or refining your next campaign, this event gives you tools you can actually use.

Event Details

• December 9, 2026
• Free
• 9am–5pm ET
• YouTube, Twitch, LinkedIn

Why the IndieGameBusiness® 2026 Battle Pass Matters:

When you purchase the IndieGameBusiness® 2026 Battle Pass, you’re not just investing in your own growth.

You’re helping IndieGameBusiness® continue offering free and deeply discounted education, supporting developers and professionals who might not otherwise have access to these resources.

Together, we’re building a stronger, more accessible, and more sustainable game industry. One well-informed team at a time!

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

Podcast Recap – From Call of Duty to Indie Dev :

In this episode of the IndieGameBusiness® podcast, host Dan Long sits down with Jess Feidt, Owner of Underwater Fire Games and creator of Particle Hearts. Jess shares an unfiltered look at what it truly means to leave AAA game development—specifically a long career working on Call of Duty—and step into the unpredictable, demanding, and deeply personal world of indie game creation.

This conversation explores the realities behind creative freedom, the hidden risks of solo development, the emotional and financial challenges of launching a first indie title, and the lessons Jess learned the hard way. It is a candid, experience-driven discussion that offers invaluable insight for developers considering a similar leap.

Breaking Into the Industry – From Art School to AAA Games :

Jess’s path into the games industry began with a strong artistic foundation. After attending art school, they made a bold decision: load up the family van and drive to California because “that’s where video games are made.” With no computer and very little money, Jess relied on public libraries to apply for jobs—a risky move in hindsight, but one that ultimately paid off.

Their first major break came at Sony, working on pre-rendered cinematics for first-party titles. This early role helped Jess understand large-scale production pipelines and cinematic storytelling, skills that would later influence their indie work. From Sony, Jess moved on to Treyarch, where they would spend more than a decade contributing to some of the most recognizable games in the world.

Life Inside AAA – The Call of Duty Years :

At Treyarch, Jess worked on multiple Call of Duty titles, including extended time on the Zombies mode. Their role as a Lead Destruction Artist involved building and animating environmental destruction—exploding buildings, collapsing structures, animated props, and vehicles. Over time, this expanded into design work and art direction for Zombies modes.

Working on Call of Duty offered undeniable benefits: financial stability, industry prestige, massive production resources, and the experience of shipping games on immovable deadlines. Jess highlights how AAA studios excel at scale, specialization, and efficiency, producing enormous amounts of polished content year after year.

However, that specialization came at a cost.

The Turning Point – Why Leave AAA? :

After more than a decade on the same franchise, Jess reached a creative crossroads. While Call of Duty remained a dream job by many standards, the work became increasingly managerial and narrowly focused. Creative exploration gave way to people management, meetings, and specialization.

Jess describes a growing desire to be a generalist again—to touch every part of the game, from visuals to gameplay to storytelling. They also wanted more control over what stories were told and how they were expressed. Location flexibility played a role too; remaining tied to Los Angeles was no longer appealing.

Ultimately, the move to indie development was about reclaiming creative ownership and curiosity rather than escaping AAA due to burnout or dissatisfaction.

Becoming a Generalist Again – The Indie Mindset Shift :

In AAA development, problems are distributed across departments. In indie development, every problem is your problem.

Jess explains how this shift required a complete mental reset. There were no UI specialists, localization teams, or technical departments to lean on. Every decision—engine choice, art style, feature scope—carried ripple effects across the entire project.

This reality forced a new way of thinking: assessing every feature not just by how cool it was, but by whether it was worth the risk, time, and long-term maintenance. Even seemingly small details—like character pupils—became strategic decisions rather than aesthetic defaults.

The Birth of Particle Hearts – A Long-Held Idea Takes Shape :

The concept behind Particle Hearts traces back to Jess’s time working on particle effects during Call of Duty: World at War. While optimizing effects to fit strict performance budgets, Jess had a thought that stuck for years: What if the entire game budget was just particles?

That idea became the foundation for Particle Hearts. The game’s striking visual identity—worlds built almost entirely from particles—was both an artistic statement and a practical constraint. As a solo developer, Jess needed an art style that avoided the escalating costs of realism, animation complexity, and asset pipelines.

The result was a visually unique experience that didn’t rely on trends or templates, but instead emerged from technical curiosity and creative experimentation.

Visual Identity as Gameplay Foundation :

Rather than separating visuals and mechanics, Particle Hearts was designed so that gameplay and visuals informed each other. Movement, abilities, and exploration were all rooted in particle-based systems, ensuring cohesion between what players saw and how the game felt to play.

Jess emphasizes the importance of nailing moment-to-moment feel early. Just as shooting mechanics define Call of Duty, movement, jumping, and traversal defined Particle Hearts. Each action was reinforced through animation, sound, and particle feedback to ensure players felt rewarded at every step.

Marketing Realities – When a Good Game Doesn’t Find Its Audience :

While Particle Hearts succeeded creatively and critically, it struggled commercially. Jess is transparent about the emotional weight of working on a game for years only to see it fail to gain traction.

Several marketing lessons emerged from this experience:

Influencer marketing can work—but only if the influencer’s audience aligns with the game’s audience. In this case, high-profile coverage did not translate into meaningful conversions.

Giveaways can inflate wishlist numbers without increasing actual sales. Many wishlists came from users interested in prizes, not the game itself.

Marketing has no universal formula. What works for one game may fail for another, and repeating ineffective tactics due to sunk cost can compound losses.

Jess underscores that marketing is not an assembly line—and believing “if you build it, they will come” is one of the most dangerous myths in game development.

Mistakes That Mattered – UI, Localization, and Timing :

Among the biggest underestimated challenges were UI implementation and localization. While publishers handled translation, implementation was entirely on Jess—requiring significant technical work late in development.

Jess also reflects on revealing the game too early. While early exposure helped build a small following, it eliminated opportunities for a major “first reveal” moment at showcases or platform events. In hindsight, delaying the announcement might have enabled stronger press coverage.

Production Lessons from AAA That Still Matter :

Despite the differences, Jess carried valuable AAA lessons into indie development. Chief among them was deadline discipline and a pragmatic approach to cutting features.

At Treyarch, teams used a simple rule: Fix it, hide it, or cut it. That mindset helped Jess avoid perfection paralysis and make tough decisions when time and resources ran thin.

Jess also learned the importance of personal health—recognizing that burnout, poor sleep, and neglecting physical well-being directly impact creative output.

Building the Right Indie Team :

Although Particle Hearts began as a solo project, Jess quickly identified areas that required collaboration. A programmer, a composer, and design support were brought in strategically, each elevating the project beyond what one person could achieve alone.

The game’s soundtrack, in particular, pushed Jess to raise the quality bar across the entire experience—demonstrating how strong collaborators can improve more than just their assigned discipline.

Looking Forward – Confidence, Risk, and the Next Project :

Having shipped a full indie game, Jess approaches their next project with less fear—but not less ambition. With hard-earned experience in localization, UI, porting, and production planning, they feel better equipped to take creative risks.

The next game will be larger, mechanically bolder, and more experimental, including time-based mechanics and deeper systems. While details remain under wraps, Jess makes one thing clear: being nervous is part of the process—and a sign that growth is happening.

Anecdotes and Reflections :

Jess Feidt’s journey from Call of Duty to Particle Hearts is not a fairy tale—it’s a realistic indie success story. Success here is defined not by profit alone, but by creative ownership, growth, and the ability to keep making games.

For developers considering a similar leap, this episode offers clarity without romanticizing the struggle. Indie development is harder, riskier, and lonelier—but also deeply rewarding for those willing to embrace uncertainty and learn from failure.

Jess’s story is a reminder that there is no single path to success in games—only informed decisions, honest reflection, and the courage to try again.

Want more insights like this? :

Join us for our IndieGameBusiness Sessions, taking place on February 18th from 9am – 5pm Eastern or hop into the IndieGameBusiness® Discord to connect with Jess, and other industry pros.

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

We dive into the decision to shift from a 2D platformer to a 3D first-person dungeon crawler with integrated language learning mechanics, and what sets this apart from traditional educational or “edutainment” titles. Julian explains how the team managed development across seven time zones with over 20 part-time teammates, secured Sony and Nintendo development kits without publisher backing, and grabbed enough attention from critics to land Metacritic and OpenCritic scores — a rare feat for self-published indies.

We also talk about the biggest operational challenges, the future of the Shujinkou trilogy, and Julian’s advice for aspiring developers on both the creative and logistical sides of indie development. If you’ve ever dreamed of building and shipping your own game from the ground up, this episode is full of insights and lessons you won’t want to miss.

The Growing Role of Games in Expanding Story Universes:

 As the entertainment industry looks for new ways to expand stories across multiple mediums, games are increasingly becoming the foundation of transmedia strategies. In a recent IndieGameBusiness® podcast, Dan Long sat down with Fieldman Robinson, Co-Founder and Co-Managing Partner at Vertical Voyage, to discuss why games are uniquely positioned to drive transmedia success, the opportunities and challenges of licensing IP, and how both large studios and indies can use storytelling beyond games to reach new audiences.  

From Film to Games – Fieldman Robinson’s Career Path:

Fieldman Robinson’s journey into gaming began in 2014 while working at Sony Pictures. His role managing accounts for PlayStation and Xbox’s video services opened doors at PlayStation itself, where he helped run PlayStation Video and PlayStation Music. Collaborating on projects that tied games to movies and music introduced him to the power of transmedia connections.

After stints at Lionsgate, Universal Pictures, and a telecom company where he built mobile gaming platforms across Europe and Asia, Robinson joined Yodo1 to focus on licensing and partnerships. That move cemented his place at the intersection of games, media, and IP.

What Is Transmedia? :

Robinson defines transmedia as adapting a single story into different experiences across multiple formats. Unlike cross-media, which retells the same story in different forms (e.g., a comic book adapted directly into a movie), transmedia builds new narratives within the same universe.

Examples include:

• Star Wars: Films, animated series, novels, comics, and games all expand the canon.
• The Witcher: Originating as novels, later expanding into acclaimed games, Netflix series, and even stage performances.
• Pokemon: From handheld games to anime, movies, card games, VR, and merchandise, creating one of the most successful transmedia franchises ever.

Transmedia isn’t just adaptation—it’s about expanding universes with fresh narratives.

Why Games Are Perfect for Transmedia :

According to Robinson, games stand out from other media because they allow player agency. Unlike passive media like film, games let players shape the experience. This interactivity fosters deep loyalty and community engagement.

He highlights several advantages:

• Built-in lore: Games often come with rich backstories ready to be expanded.
• Explorable universes: Players can experience worlds from multiple angles.
• Engagement: Interactive storytelling keeps fans invested.
• Spin-off potential: Modular storytelling allows developers to create side stories that strengthen the universe.

Franchises like Fallout, Minecraft, and The Last of Us prove how transmedia expansions fuel renewed interest in original games.

Games uniquely strengthen transmedia because they blend story, interaction, and community engagement.

Common Pitfalls in Transmedia :

Not every adaptation succeeds. Robinson cites examples where poor execution alienates fans:

• Ignoring canon moments: The Uncharted film disappointed players by missing key sequences that made the games iconic.
• Rushed production: Studios forced by deadlines risk releasing lower-quality adaptations.
• Shovel media: Oversaturating the market with low-quality tie-ins weakens brand trust (Transformers films are a cautionary tale).

The lesson? Respect the source material and prioritize quality over speed.

Transmedia fails when adaptations cut corners, ignore fan expectations, or focus on quantity over quality.

Licensing and Monetization in Transmedia :

Licensing is central to transmedia strategy. Robinson compares it to McDonald’s Happy Meal toys—an IP owner licenses characters or brands to another company for a set period.

Common Licensing Models:

1. Royalties: Payment based on sales.
2. Royalties + Minimum Guarantee: Upfront payment plus revenue share (most common).
3. Flat Fee: One-time payment for unlimited use (rare but ideal for developers).

He also warns about split rights: franchises like Terminator or The Walking Dead may require negotiating with multiple rights holders for characters, likenesses, and even music.

Licensing opens doors for developers but requires careful navigation of rights, costs, and contracts.

Opportunities for Small Studios :

Indie developers might feel locked out of licensing, but Robinson points to opportunities:

• Public domain IPs like Steamboat Willie or Winnie the Pooh (in non-Disney form) offer creative freedom without license fees.
• Lower-cost transmedia projects—webcomics, podcasts, or Discord RPGs—let smaller teams experiment without huge budgets.
• Niche platforms (like VR) can mean lower licensing fees than console or mobile.

Originality is crucial. A unique concept can persuade licensors even when financial offers are modest.

Indies can compete in transmedia by targeting public domain IPs, smaller-scale formats, or innovative concepts.

Strategies for Expanding into Transmedia :

Robinson advises studios to focus on these pillars:

1. Identify the core story: Define what makes your universe unique—setting, magic systems, or conflicts.
2. Expand the lore: Create spin-offs that add depth to the universe (Destiny Rising is one example).
3. Character-driven focus: Narrow storytelling to characters that can anchor new audiences (like Arcane did with League of Legends).
4. Pick the right platform: Don’t default to film—explore animation, AR/VR, or even audio dramas.
5. Maintain consistency: Quality control ensures adaptations strengthen, not weaken, the IP.

Successful transmedia begins with strong storytelling foundations, platform strategy, and consistency

Is Your IP Ready for Transmedia? :

Not every IP is instantly suited for expansion, but Robinson suggests there’s no strict formula. Strong sales help, but even underperforming IPs can find new life through fresh mediums—just as The Walking Dead comics exploded once adapted for TV.

The key is understanding your audience, regions, and target platforms. An overlooked IP could thrive if introduced to a new demographic or through a new format.

Market data helps, but sometimes the right platform can make an IP take off unexpectedly.

Tips for Indie Developers :

Robinson closes with practical advice:

• Be creative: Originality stands out more than financial offers when approaching licensors.
• Use LinkedIn & events: Direct networking often leads to licensing opportunities.
• Consider alternative IPs: Look beyond blockbuster franchises—smaller or dormant IPs may offer affordable deals.
• Start small: Explore comics, podcasts, or Discord-based experiences before aiming for larger formats.

Creativity, persistence, and smart networking matter more than size when breaking into transmedia.

Anecdotes and Reflections :

Fieldman Robinson’s insights underscore why games are central to the future of transmedia storytelling. Games don’t just tell stories—they immerse players, spark communities, and fuel engagement across multiple mediums. For developers, whether indie or AAA, considering transmedia isn’t optional anymore—it’s a roadmap to longevity and cultural impact.

Want more insights like this? :

Watch the full episode on YouTube or hop into the IndieGameBusiness® Discord to connect with Fieldman, and other industry pros. And don’t miss our next IndieGameBusiness® Sessions this September 17th & 18th —featuring expert talks on funding and running your indie studio!

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

The State of Pitching in 2025 – Insights from Yves Le Yaouanq:

As the gaming industry evolves, so too does the state of pitching games in 2025 to publishers. In a recent IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® sat down with Yves Le Yaouanq, Chief Content Officer at Focus Entertainment, to discuss what’s changed, what’s working, and how developers can better position themselves for success in 2025.

A Veteran’s Perspective – The Industry Isn’t in Crisis, It’s Normalizing:

First things first—don’t panic. Yves emphasized that what we’re seeing in the industry today isn’t unprecedented. From the PC “death” scares in the early 2000s to the market collapses of 2008 and 2012, the industry has always recovered and come out stronger. What we’re witnessing post-COVID is a correction, not a collapse.

During the pandemic, money flowed fast, and everyone scaled up. But now? We’re back to reality—and that’s not necessarily a bad thing.

Focus Entertainment’s Contrarian Success During Industry Downturn:

While many publishers have shrunk their funding pools and tightened their belts, Focus Entertainment has been doing the opposite. Since 2021, they’ve experienced their best years on record, with hits like Warhammer 40,000: Space Marine and Void Crew fueling their momentum.

Why the success? Focus stayed in its lane—supporting indie, double-A, and “triple-I” games. Instead of chasing Metaverse fantasies or bloated battle royales, they stuck with what they do best: helping unique, story-driven games reach their potential.

Identity and Maturity -The Cornerstones of a Strong Pitch:

If you’re pitching a game in 2025, you need two things: identity and maturity.

• Identity means knowing what makes your game special. It’s not about jumping on trends—it’s about vision. What makes your art, gameplay, or narrative stand out?
• Maturity means understanding the business. Developers need to know the basics of funding models, platforms, economics, and publisher expectations. If you don’t grasp the industry’s moving parts, you’re not ready to pitch.

The Decline of Paper Pitches – What Publishers Expect in 2025:

The days of signing deals off a PowerPoint are gone. Publishers now expect a playable prototype—ideally with both core mechanics and a polished visual style (“beauty corner”).

In fact, some publishers won’t even look at a project unless it’s nearing vertical slice or post-alpha. Why? Risk aversion. Too many failed veteran studios and underwhelming triple-A launches have made publishers wary. Showing—rather than telling—is how you cut through the noise.

Understanding Publisher Fit – Doing Your Homework:

Yves dropped a sobering stat: Focus receives between 3,000 and 4,000 pitches per year. The majority? Completely off the mark. Mobile, NFT, pixel-art games—none of which Focus supports.

Before you pitch, research the publisher’s portfolio. If they don’t publish your genre, platform, or aesthetic, you’re wasting everyone’s time (especially yours).

Standout Pitches – What Publishers Are Really Looking For:

Beyond the game, publishers are investing in teams. They’re looking for:

• A strong human connection—can we see ourselves working with this studio for years?
• A unique angle—whether that’s gameplay, tone, or visual style.
• A sense of professionalism and structure—does this team know how to finish a game?

In fact, sometimes a good-but-not-great game will get signed simply because the team is that strong.

The Importance of Personal Connections and Conferences:

Here’s a bombshell: Focus has never signed a game based solely on a cold email.

Most deals originate at events—GDC, Gamescom, or even smaller local conferences. Yves stressed that in-person interactions remain the best way to stand out. Developers who can clearly express their vision face-to-face often have the edge.

Can’t make it to LA? Don’t worry. There are viable events in nearly every region—from Peru to South Africa to Romania. Don’t overlook local opportunities.

Red Flags and Mistakes to Avoid in Your Pitch Deck:

Yves called out some major missteps:

• Misaligned pitches: Emailing 200 publishers with “Dear Jay” and referencing the wrong company or game.
• Bad financials: If your deck suggests you’ll keep 100% of sales revenue, you clearly don’t understand platform fees, VAT, or currency conversion.
• Terrible benchmarks: Comparing your indie game to Elden Ring is laughable. Use realistic comparables—one successful, one average, and one failure (with reasons why yours won’t fail).

Post-Launch Strategy, Why It Matters to Publishers:

Publishers want to know what happens after launch—especially in the first 3 months. That’s when QA, bug fixes, and patches matter most. Planning for post-launch polish isn’t optional.

Not every game needs long-term live content, but if yours does (e.g., roguelikes, sandbox titles), your pitch should reflect realistic content pipelines—without crunching your team into burnout.

Competition Mapping, How to Benchmark Like a Pro:

The “Competition & Benchmark” slide is where most studios fail—and where the best ones shine.

• Compare your game only to titles with similar genre, scope, and audience.
• Include examples that sold well, averaged out, and flopped—and analyze why.
• Be honest about your game’s weaknesses and how you’ll overcome them.

Doing this well shows business savvy and situational awareness—both rare and valuable traits.

Realistic Sales Forecasts, Going Beyond Hope and Hype:

Your projections need to be grounded. Use a vertical and horizontal approach:

• Vertical: Are you meeting core expectations for your genre?
• Horizontal: How do you compare to 2–3 peer games in terms of art, marketing, and innovation?

If you claim your game will sell 20 million copies based on “melee combat like Elden Ring,” you’ve already lost the pitch.

Service Providers, How to Stand Out in a Crowded Market:

Yves acknowledged the uphill battle service providers face. The market is saturated, and most publishers already have a shortlist.

His advice?

• Expand your outreach—target self-publishing developers, not just big publishers.
• Prove your value—show work samples, case studies, and how you’ve helped similar games succeed.
• Build relationships—volume matters, but trust matters more.

The Art of the Long Game, Building Relationships with Publishers:

One of Focus’s upcoming releases began as a pitch… in 2020. The studio changed, the game changed, and even the publisher contact changed (Yves wasn’t at Focus yet!). But persistence paid off.

Good publishers don’t forget promising teams. Sometimes it just takes time—and a better version of your game—to close the deal.

Innovation and Humility, Lessons from Industry Legends:

Yves shared one of the best pitches he’s ever seen: a project led by Warren Spector. Despite his legendary status, Warren credited a younger team member for a groundbreaking idea—and had the humility to be overruled.

Lesson? No matter your experience, good ideas can come from anywhere, and teamwork is the real magic behind innovation.

Conclusion, State of Pitching in 2025 Requires More Than Just a Good Idea:

The state of pitching in 2025 is more demanding—but also more rewarding. You can’t just roll in with a concept and charm. You need:

• A compelling vision.
• A polished prototype.
• Realistic financials.
• Competitive benchmarks.
• And above all, a team that publishers trust and want to support.

Pitching isn’t just about your game—it’s about your professionalism, preparedness, and persistence. Do your homework, show your passion, and be ready for the long game.

Want more insights like this?

Watch the full episode on YouTube or hop into the IndieGameBusiness® Discord to connect with Yves and other industry pros. And don’t miss our next IndieGameBusiness® Sessions this September—featuring expert talks on funding and running your indie studio!

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

We also discuss common mistakes that developers should avoid, red flags in potential publishing partners, and how to position your game for the best possible chance of success. Whether you’re an indie developer looking for your first publishing deal or an industry veteran refining your approach, this conversation is packed with actionable advice to help you navigate the world of game pitching and publishing.

Introduction:

In a recent episode of the IndieGameBusiness® podcast, Dan Long, hosted a fascinating conversation with Ben Kvalo, the Founder and CEO of Midwest Games. Titled “From Startup to Success: The Midwest Games Story,” the podcast took a deep dive into the origins of Midwest Games, its rapid growth in the video game industry, and the invaluable lessons that can be gleaned from Ben’s journey as a founder. In this blog post, we’ll explore the highlights of their conversation, providing summaries under each major header to help you understand what makes Midwest Games tick. Whether you’re an aspiring entrepreneur, an indie game enthusiast, or simply curious about what it takes to succeed in this fast-paced industry, this comprehensive look will offer valuable insights.

The Genesis of Midwest Games:

Summary:
Dan Long kicked things off by asking Ben Kvalo about his journey into the gaming world and how Midwest Games came to be. Ben’s story is rooted in a passion for interactive media and a keen interest in nurturing local gaming talent. Born and raised in the Midwest, he recognized the untapped potential of the region’s creative minds early on. This realization became the spark that led him to found Midwest Games.

A Homegrown Ambition:

Growing up, Ben was always fascinated by video games and the diverse narratives they could tell. From an early age, he gravitated toward technology and design, eventually taking up coding and dabbling in game creation during his school days. While the coasts of the United States are often viewed as the go-to hubs for tech and gaming, Ben was determined to prove that world-class talent also thrives in the heartland. This ambition drove him to stay in the Midwest and build a studio that could serve as both a creative outlet and a community hub.

Vision Meets Execution:

It wasn’t just about launching a game studio, it was about laying the groundwork for a long-term, sustainable enterprise. Ben leveraged his connections, from local universities to tech communities, to assemble a like-minded team. In the podcast, he recalled the early challenges of finding investors and mentors who believed in the possibilities that the Midwest could offer. However, his unwavering focus on quality, coupled with a bold vision, soon caught the attention of angel investors and advisors from larger gaming markets.

Overcoming Early-Stage Hurdles:

Summary:
Starting an indie gaming studio is never without its obstacles. In this section of the podcast, Ben and Dan discussed the common, and not-so-common, challenges that confront game developers in the early stages of business development. Everything from funding constraints to team building came under scrutiny.

Funding Challenges:

One of the biggest hurdles for any startup is finding the right type of funding at the right time. Midwest Games began life with a small pool of savings and a modest angel investment. However, Ben emphasized the importance of being prudent and strategic with finances. From selecting the most critical hires to focusing on core game features, every expense was made to count. This mindset helped Midwest Games stretch its budget without compromising on its core vision.

Team Building and Culture:

The people behind the scenes can make or break a startup, and Ben was careful to assemble a team aligned with Midwest Games’ values. According to Ben, nurturing a healthy work culture is critical, especially when deadlines loom and pressure mounts. By fostering transparency and open communication, Midwest Games was able to maintain morale and keep turnover low. Dan Long noted that this approach often separates successful indie studios from those that burn out quickly.

Crafting the Midwest Games Identity:

Summary:
Defining a unique brand identity can help a startup stand out in an increasingly crowded indie gaming scene. During the discussion, Ben delved into how Midwest Games cultivated its distinctive voice, focusing on quality storytelling, immersive gameplay, and a strong sense of community engagement.

Story-Driven Approach:

Midwest Games’ titles are often lauded for their compelling narratives, where character development and plot twists take center stage. Ben highlighted that narrative depth can drive emotional investment from players, turning casual gamers into ardent fans. By blending cutting-edge graphics, engrossing sound design, and carefully crafted story arcs, Midwest Games creates experiences that resonate deeply with players.

Community Connection:

Community engagement is more than just a buzzword for Midwest Games—it’s part of the studio’s DNA. From early access demos to social media polls, the team actively involves players in shaping the direction of their games. This ethos not only builds loyalty but also provides invaluable feedback during the development process. Ben shared how listening to the community has helped refine game mechanics and even inspired new features.

Navigating the Indie Gaming Marketplace:

Summary:
Dan and Ben took a broader view in this segment, discussing the ins and outs of getting an indie game discovered in a marketplace saturated with thousands of titles. Steam, Nintendo eShop, PlayStation Store, and other digital storefronts offer massive opportunities, but also massive competition.

Standing Out on Digital Platforms:

Ben stressed that visibility can be a game-changer. Early in the studio’s journey, Midwest Games invested in marketing strategies tailored to indie developers, such as leveraging indie game conferences, community-driven social platforms like Reddit, and streaming partnerships on Twitch. By focusing on genuine relationships with content creators and gamers, they managed to rise above the noise and secure coveted “Featured” slots on major platforms.

The Power of Networking:

Networking isn’t only for big corporations; in the indie space, personal connections can open unexpected doors. Ben attended conventions like PAX and Gamescom to meet collaborators, track trends, and learn from experts. You never know who might unlock your next opportunity.

Scaling Up – From One Title to Multiple Hits:

Summary:
After the initial success of their debut title, Midwest Games faced a new challenge: scaling up without losing the creative spark that defined their work. In the podcast, Ben and Dan discussed the critical transition from a small outfit to a growing studio.

Expanding the Team:

With more projects in the pipeline, Ben had to expand the roster quickly. However, growth brings its own set of pitfalls, such as maintaining a cohesive culture and ensuring effective communication across multiple teams. Midwest Games handled this by implementing agile methodologies and clear organizational structures. Daily stand-ups, open Slack channels, and project management tools like Trello or Jira were essential in keeping everyone aligned.

Diversifying the Portfolio:

One of the strategies Midwest Games employed was diversifying its project portfolio. Instead of relying on a single title, the studio branched out to include games in different genres while still maintaining their brand ethos of narrative richness. This approach allowed them to reach a broader audience, mitigate risks, and experiment with new ideas. Ben highlighted that this diversification also attracted more talent, eager to work on varied and innovative projects.

The Power of Community and Partnerships:

Summary:
Collaboration and community support are pivotal to survival in the indie gaming realm. Dan Long, brought up how strategic partnerships can accelerate growth, facilitate funding, and open doors to new audiences.

Local Collaborations:

Midwest Games has consistently collaborated with local artists, musicians, and universities. By tapping into a rich pool of regional talent, the studio has fostered a unique Midwestern flair in its games. This synergy also helps build community goodwill, something that fosters long-term loyalty. Ben underscored how local partnerships have created a pipeline for both fresh ideas and future team members.

Industry Allies

On a larger scale, Midwest Games has partnered with established publishers and distributors, capitalizing on their market reach. Collaborative marketing campaigns, cross-promotions, and co-development opportunities have all contributed to a wider fan base. Ben emphasized that these alliances go beyond mere transactions; they are built on shared values and mutual respect.

Advice for Aspiring Indie Developers:

Summary:
As the conversation neared its end, Dan asked Ben what advice he would give to developers looking to start their own gaming studio or launch their first title. The insights offered are invaluable for anyone hoping to break into the competitive world of indie gaming.

1. Stay True to Your Vision: Ben stressed that every game should have a clear identity that reflects the team’s passion. Chasing market trends or imitating popular titles without genuine enthusiasm rarely yields a breakthrough hit.
2. Manage Your Resources Wisely: Funding is a finite resource for most startups. Focus on essential features first and plan meticulously before you begin development.
3. Engage with Your Community: Early feedback can save months of development time. Build an email list, maintain an active presence on social media, and don’t underestimate word-of-mouth promotion.
4. Network Relentlessly: Conferences, game jams, and online forums are all avenues for meeting people who can propel your career. Keep your pitch polished, and be ready to demonstrate how your game stands out.
5. Learn from Failure: Not every project will be a hit. The key is to extract lessons from setbacks and pivot accordingly.

Looking Ahead – The Future of Midwest Games:

Summary:
Midwest Games shows no signs of slowing down. Ben talked about upcoming projects, potential partnerships, and a continued focus on community engagement. Their vision is to expand beyond traditional platforms, possibly venturing into VR, AR, or emerging technologies as they mature.

Innovations on the Horizon:

While details remain under wraps, Ben hinted that the studio is exploring new storytelling methods that leverage next-gen consoles and possibly virtual reality devices. The emphasis is on immersion and deep interactivity—key aspects that align with Midwest Games’ brand identity.

Committing to the Indie Spirit:

Despite scaling to handle multiple titles, Ben reiterated Midwest Games’ commitment to the indie spirit of creativity, risk-taking, and community-centric development. Even as they grow in size and revenue, the company plans to maintain its open-door policy for aspiring developers seeking mentorship.

Anecdotes and Reflections:

Summary:
The conversation between Dan Long and Ben Kvalo offered a comprehensive look into the complexities of building and sustaining a successful indie game studio. From navigating the financial tightrope of startup life to building an impassioned fan base, Midwest Games’ journey serves as a roadmap for anyone considering a similar path.

• Focus on a Strong Core: Whether it’s a compelling narrative or innovative gameplay, the heart of a game needs to resonate with players.
• Community Is Everything: Actively engaging with fans yields feedback that refines the product and builds loyalty.
• Partnerships Fuel Growth: Strategic collaborations, both local and international, can rapidly expand your reach.
• Adapt and Evolve: The gaming industry moves fast. Staying agile and open to new technologies will help maintain relevance.
• Passion Prevails: Authentic passion for gaming shines through in every aspect of development, marketing, and community engagement.

This blog post is inspired by the podcast discussion between Ben Kvalo and Dan Long on the topic From Startup to Success: The Midwest Games Story.

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

Introduction:

In a recent episode of IndieGameBusiness®, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, had an engaging conversation with Juliana Brito, CEO of Indie Hero. The podcast titled “Self Publishing, Management, LATAM Game Market, and Investment” provided a wealth of insights for indie game developers looking to navigate the complex landscape of game publishing and investment. Here’s a detailed breakdown of the key points discussed during the podcast.

The Journey of Self-Publishing:

Understanding the Landscape

Juliana Brito began by highlighting the importance of understanding the self-publishing landscape. Self-publishing offers indie developers complete control over their projects, but it also comes with significant challenges. Developers need to be well-versed in various aspects of publishing, from marketing to distribution, to ensure their game reaches its target audience.

Benefits of Self-Publishing

Self-publishing allows developers to retain full ownership of their intellectual property (IP) and creative vision. Juliana emphasized that this autonomy is crucial for indie developers who wish to maintain their unique voice and brand identity. Additionally, self-publishing can be more financially rewarding since developers do not have to share profits with a publisher.

Challenges to Overcome

Despite the benefits, self-publishing can be daunting. Juliana discussed common challenges such as limited resources, lack of marketing expertise, and the difficulty of getting noticed in a crowded market. She advised developers to build a strong network, leverage social media, and invest time in learning marketing skills to overcome these hurdles.

Effective Management Strategies:

Team Building and Leadership

Effective management is essential for the success of any indie game development project. Juliana stressed the importance of building a dedicated team and fostering a collaborative environment. Clear communication, mutual respect, and a shared vision are key components of a successful team.

Project Management Tools

Juliana recommended several project management tools that can help indie developers stay organized and on track. Tools like Trello, Asana, and Jira can assist in task management, scheduling, and tracking progress. These tools are particularly useful for remote teams, ensuring everyone stays aligned and productive.

Balancing Creativity and Business

One of the biggest challenges for indie developers is balancing creativity with business considerations. Juliana advised developers to stay true to their creative vision while also being mindful of market trends and player preferences. A successful game strikes a balance between innovative gameplay and commercial viability.

Navigating the LATAM Game Market:

Opportunities in the LATAM Region

Juliana highlighted the growing opportunities in the Latin American (LATAM) game market. The region has seen significant growth in both the number of gamers and the demand for diverse gaming experiences. This presents a unique opportunity for indie developers to tap into a vibrant and expanding market.

Understanding Cultural Nuances

To succeed in the LATAM market, developers must understand the cultural nuances and preferences of the local audience. Juliana emphasized the importance of localization—not just translating the game, but also adapting it to resonate with local cultures and traditions. This can greatly enhance the player experience and increase the game’s appeal.

Building Local Partnerships

Establishing partnerships with local companies and influencers can help developers navigate the LATAM market more effectively. Juliana suggested collaborating with local publishers, distributors, and marketing agencies to gain insights and support tailored to the region’s unique characteristics.

Investment and Funding Strategies:

Attracting Investors

Securing investment is often a crucial step for indie developers looking to scale their projects. Juliana shared tips on how to attract investors, including creating a compelling pitch, showcasing a well-developed prototype, and demonstrating a clear understanding of the market. Investors are more likely to support projects that have a solid business plan and a clear path to profitability.

Alternative Funding Sources

In addition to traditional investors, Juliana discussed alternative funding sources such as crowdfunding, grants, and government programs. Platforms like Kickstarter and Indiegogo can be effective for raising funds while also building a community of supporters. Grants and government programs, particularly in regions like LATAM, can provide financial support with fewer strings attached.

Sustainable Financial Management

Juliana emphasized the importance of sustainable financial management. Developers should budget carefully, track expenses, and ensure they have a financial cushion to weather unexpected challenges. Sound financial practices not only help in managing current projects but also make developers more attractive to potential investors.

The Role of Community and Feedback:

Engaging with the Community

Building and maintaining a strong community is vital for the success of indie games. Juliana highlighted the importance of engaging with players through social media, forums, and events. Active community engagement can lead to valuable feedback, increased loyalty, and word-of-mouth marketing.

Incorporating Player Feedback

Listening to player feedback is crucial for refining and improving a game. Juliana advised developers to be open to constructive criticism and to use player insights to make informed decisions about game updates and features. This iterative process helps in creating a game that meets player expectations and stands out in the market.

Looking Ahead: Trends and Future Directions:

Emerging Trends in Indie Game Development

Juliana and Jay discussed several emerging trends in the indie game industry. From the rise of mobile gaming to the increasing popularity of VR and AR, developers have numerous opportunities to innovate and explore new frontiers. Staying abreast of these trends can help developers anticipate market shifts and adapt their strategies accordingly.

The Future of Indie Publishing

The future of indie publishing looks promising, with more tools and platforms available to support developers than ever before. Juliana expressed optimism about the continued growth of the indie game sector and encouraged developers to remain passionate, persistent, and open to learning.

Anecdotes and Reflections:

In conclusion, the podcast provided a wealth of insights for indie developers navigating the complexities of self-publishing, management, and investment. Juliana Brito’s expertise and experience offer valuable lessons for anyone looking to thrive in the indie game industry. By leveraging the right strategies and staying committed to their vision, indie developers can achieve success and make a lasting impact on the gaming world.

Key Takeaways:

Self-publishing, effective management, understanding the LATAM market, and securing investment are critical components of indie game development. Juliana Brito’s insights provide a comprehensive guide for indie developers looking to succeed in these areas. By embracing these strategies and staying adaptable, indie developers can navigate challenges and seize opportunities in the ever-evolving gaming industry.

This blog post aims to provide a detailed overview of the podcast discussion, offering actionable advice and highlighting key trends for indie game developers. With the right approach, indie developers can not only survive but thrive in the competitive world of game development.

This blog post is inspired by the podcast discussion between Juliana Brito and Jay Powell on the topic “Self Publishing, Management, LATAM Game Market, and Investment“.

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

Introduction:

In a recent episode of IndieGameBusiness®, host  Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, sat down with Alan Wilson, Co-Founder of Tripwire Interactive, to discuss crucial aspects of indie game funding and publishing. This insightful conversation shed light on the evolving landscape of the gaming industry, offering valuable lessons for indie developers navigating these challenging waters.

Alan Wilson’s Impact on Indie Game Business:

Jay Powell began the podcast by expressing deep gratitude to Alan Wilson for his significant contributions to the indie game community. Alan’s support has been instrumental in the growth and success of IndieGameBusiness®. His willingness to provide financial backing and guidance has helped the platform flourish, enabling countless indie developers to learn and grow.

The Evolution of Tripwire Interactive:

Alan shared the fascinating journey of Tripwire Interactive, starting as a mod team for the game Red Orchestra. Winning the “Make Something Unreal” contest in 2004 was a turning point that led to the formation of the company. This success story serves as an inspiration for indie developers, highlighting the importance of perseverance, collaboration, and seizing opportunities.

Navigating the Challenges of Funding:

One of the key topics discussed was the evolution of funding in the indie game industry. Alan emphasized the changing dynamics over the past two decades, particularly the impact of the global pandemic on the market. The pandemic caused a surge in game sales, followed by a period of readjustment. Understanding these market trends is crucial for indie developers seeking funding.

The Role of Smart Money:

Alan explained the concept of “stupid money” and “smart money” in the context of game funding. During the pandemic, there was an influx of investors unfamiliar with the industry, leading to irrational investments. As the market stabilized, “smart money” began to play a more significant role, making careful and strategic investments. Indie developers must recognize the importance of aligning with experienced and knowledgeable investors.

The Importance of Adaptability:

The conversation highlighted the need for adaptability in the ever-changing gaming industry. Alan discussed how Tripwire Interactive had to pivot and adjust their strategies in response to market shifts and unexpected challenges, such as the pandemic and subsequent economic fluctuations. Indie developers must remain flexible and open to change to survive and thrive in this competitive landscape.

The Reality of Acquisitions:

Alan shared insights into the acquisition of Tripwire Interactive by Embracer Group. He emphasized that such deals can bring both opportunities and challenges. For indie developers, understanding the implications of potential acquisitions and how they can impact their creative freedom and business operations is essential.

Lessons from Layoffs and Restructuring:

The discussion also touched on the difficult topic of layoffs and restructuring within the industry. Alan pointed out that while painful, these decisions are sometimes necessary for long-term sustainability. Indie developers should be aware of the realities of the industry and prepare for potential challenges by building resilient and adaptable business models.

Building a Sustainable Future:

Alan’s advice for indie developers focused on the importance of sustainability. He encouraged developers to prioritize creating a strong foundation for their studios, emphasizing the value of steady growth over rapid expansion. By building a sustainable business model, indie developers can weather market fluctuations and continue to produce high-quality games.

Anecdotes and Reflections:

The podcast episode with Alan Wilson provided invaluable insights into the world of indie game funding and publishing. His experiences and advice serve as a guiding light for indie developers striving to make their mark in the industry. By understanding market trends, aligning with smart investors, remaining adaptable, and building sustainable business models, indie developers can navigate the challenges and seize the opportunities that come their way.

5 Key Takeaways:

1. Perseverance and Collaboration: The success of Tripwire Interactive underscores the importance of persistence and teamwork in the indie game industry.

2. Market Trends Awareness: Understanding market dynamics and trends is crucial for securing funding and making informed business decisions.

3. Smart Money: Aligning with knowledgeable investors can provide the strategic support needed for sustainable growth.

4. Adaptability: Flexibility and openness to change are essential for navigating the ever-evolving gaming landscape.

5. Sustainability: Prioritizing steady growth and building a resilient business model can help indie developers endure market fluctuations and achieve long-term success.

This comprehensive discussion between Jay Powell and Alan Wilson offers a wealth of knowledge and practical advice for indie developers, making it a must-listen for anyone involved in the indie game industry.

This blog post is inspired by the podcast discussion between Alan Wilson and Jay Powell on the topic “The Most Important Things You Need to Know About Indie Game Funding and Publishing.

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

Exploring Discord Games with ExJin Studios

In this episode of our podcast series, “The Future of the Video Game Industry,” we dive deep into the world of Discord games with Timothy Johnson, Founder and Principal Engineer of ExJin Studios. Joining us as our podcast host was none other than Jay Powell, the esteemed CEO and Founder of The Powell Group and the mastermind behind IndieGameBusiness®.

The Genesis of Discord Games

Timothy Johnson shares the origin story of ExJin Studios and the inspiration behind venturing into Discord games. From playing games within Discord calls to envisioning a seamless gaming experience directly within the platform, Timothy discusses the evolution of the idea and its potential in the gaming landscape.

Challenges and Opportunities

Navigating the transition from a side project to a viable business venture, Timothy reflects on the challenges faced during the inception of ExJin Studios. From user acquisition struggles in traditional mobile gaming to the allure of Discord’s expansive user base, he sheds light on the opportunities presented by Discord games.

DreamHack: A Launchpad for Success

Timothy recounts the pivotal role of DreamHack in showcasing ExJin Studios’ debut game, Tribunal Tactics. With a focus on asynchronous gameplay and community engagement, he discusses the game’s reception among content creators and the importance of aligning with the needs of Discord communities.

Adapting to Audience Feedback

Responding to the preferences of content creators, Timothy shares insights into refining ExJin Studios’ game offerings to cater to a diverse audience. By balancing social interaction with engaging gameplay mechanics, he highlights the iterative process of game development and the significance of community-driven content creation.

The Future of Discord Gaming

Looking ahead, Timothy provides a glimpse into the future of Discord gaming and ExJin Studios’ expansion plans. With upcoming releases like Chat Wars designed to foster community interaction and customization, he emphasizes the potential for Discord games to redefine social gaming experiences.

The Path to Monetization

Timothy Johnson provides valuable insights into the monetization strategy employed by ExJin Studios for its Discord games. Through a partnership with Patreon, users gain access to a diverse range of game offerings based on their subscription tier. Timothy elaborates on the subscription model and the seamless integration with Discord, ensuring a frictionless gaming experience for players.

Navigating Business Challenges

From determining optimal pricing packages to addressing the complexities of game business, Timothy shares the challenges encountered in monetizing Discord games. With a focus on balancing game development with sustainable revenue generation, he underscores the importance of strategic decision-making in driving business growth.

Analyzing User Engagement

Delving into user engagement metrics, Timothy sheds light on the stickiness and longevity of Discord games within community settings. Drawing from real-world examples of indie game studios leveraging ExJin Studios’ offerings, he discusses the enduring appeal of interactive gaming experiences and their impact on community dynamics.

Expanding the Gaming Portfolio

Looking ahead, Timothy discusses ExJin Studios’ expansion plans and the introduction of synchronous gaming experiences through Discord activities. With upcoming releases like Chat Wars, designed to enhance player interaction and immersion, he explores the potential for innovation and growth in the Discord gaming ecosystem.

Charting the Future Course

As ExJin Studios continues to innovate and iterate its offerings, Timothy expresses optimism about the future trajectory of Discord games. With a keen focus on enhancing player engagement and diversifying gaming experiences, he envisions a thriving ecosystem where creators and players converge to shape the future of social gaming.

Understanding Genre Dynamics

Timothy provides nuanced insights into genre preferences within the realm of Discord games. While acknowledging the appeal of strategy games like 4X, he highlights the diverse player preferences and the evolving demand for social party games with unique twists. From asynchronous strategy to synchronous social interactions, Discord games offer a spectrum of gaming experiences tailored to diverse player demographics.

Unveiling Monetization Strategies

Delving into the intricacies of monetizing Discord games, Timothy elucidates ExJin Studios’ partnership with Patreon and the seamless integration of subscription tiers within Discord communities. By offering players access to a curated selection of games based on their subscription level, ExJin Studios navigates the challenges of sustainable revenue generation while prioritizing player engagement and accessibility.

Exploring New Platforms: YouTube Playables and LinkedIn Games

In response to emerging trends in social gaming, Timothy reflects on the potential of platforms like YouTube Playables and LinkedIn Games. While acknowledging the vast market opportunities presented by these platforms, he underscores the importance of innovation and player-centric design in driving meaningful engagement. From leveraging existing player bases to exploring new monetization models, the expansion into diverse platforms heralds a new era of social gaming experiences.

Analyzing Development Trends

Timothy and Jay delve into the nuances of game development trends, contrasting the allure of nostalgic gameplay mechanics with the imperative for innovation. From critiquing platforms’ reliance on simplistic game mechanics to advocating for data-driven decision-making, they navigate the complexities of balancing player expectations with market dynamics. Through candid conversations and industry insights, they underscore the need for strategic foresight and creative experimentation in shaping the future of social gaming.

Charting the Path Forward

As the conversation draws to a close, Timothy and Jay reflect on the evolving landscape of Discord games and the transformative potential of social gaming experiences. From fostering community engagement to driving business growth, Discord games emerge as a dynamic platform for creative expression and interactive storytelling. With a shared commitment to innovation and player empowerment, ExJin Studios and its collaborators chart a bold path forward in redefining the boundaries of social gaming.

Discord Games: Extension or Standalone Experience?

Reflecting on the potential integration of Discord games with existing titles, Timothy underscores the importance of prioritizing player engagement and community dynamics. While acknowledging the feasibility of integrating Discord games as companion experiences, he advocates for a cautious approach that preserves the cohesive player base and fosters meaningful interactions. By balancing innovation with strategic foresight, Discord games emerge as a dynamic platform for creative experimentation and immersive storytelling.

Web3 Gaming: Navigating Opportunities and Challenges

Delving into the enigmatic realm of Web3 gaming, Timothy and Jay offer nuanced perspectives on the transformative potential and inherent challenges of blockchain technology in gaming. While acknowledging the proliferation of scams and misguided ventures in the Web3 space, they emphasize the enduring allure of decentralized ownership and participatory economies. From fostering community-driven innovation to reimagining digital ownership and monetization models, Web3 gaming emerges as a potent force in reshaping the future of interactive entertainment.

Strategic Insights and Industry Trends

Drawing from their collective expertise and industry insights, Timothy and Jay analyze the strategic implications of Discord games and Web3 gaming for game developers and content creators. From navigating monetization strategies to harnessing emerging platforms and technologies, they underscore the importance of adaptive innovation and player-centric design in driving sustainable growth and community engagement. By fostering collaborative partnerships and embracing creative experimentation, game developers chart a bold path forward in shaping the future of social gaming experiences.

Ideating New Games: Collaborative Processes

Collaborating with industry veterans like Will Wright and Lauren Elliott provides Timothy with diverse perspectives and creative approaches. The ideation process involves visual storytelling, creative experimentation, and pushing the boundaries of what’s possible.

Challenges of AAA Studios: Navigating Management Decisions

AAA studios often grapple with shifting management priorities, leading to abrupt changes in project direction and resource allocation. Despite ample resources, they face the fundamental challenge of attracting and retaining players.

Advantages of Indie Studios: Agility and Adaptability

Indie studios excel in their ability to pivot quickly in response to market trends and player preferences. While resource constraints exist, their nimbleness allows them to experiment with new ideas and iterate rapidly.

Marketing and Visibility: Essential for Success

Both AAA and indie studios share the imperative of effective marketing and visibility to ensure their games reach their intended audience. While AAA studios may have larger budgets, indies compensate with creativity and targeted strategies.

Personal Preference: Embracing Independence

Timothy expresses a clear preference for the indie side of the industry, citing a distaste for hierarchical structures and a desire for creative autonomy. Despite challenges, the freedom to pursue one’s vision and work on projects aligned with personal values outweighs the allure of AAA resources.

Origination Process and Ideation:

Collaborating with industry veterans like Will Wright and Lauren Elliott provides Timothy with diverse perspectives and creative approaches. The ideation process involves visual storytelling, creative experimentation, and pushing the boundaries of what’s possible.

Challenges in AAA Studios:

AAA studios often grapple with shifting management priorities, leading to abrupt changes in project direction and resource allocation. Despite ample resources, they face the fundamental challenge of attracting and retaining players.

Strengths of Indie Studios:

Indie studios excel in their ability to pivot quickly in response to market trends and player preferences. While resource constraints exist, their nimbleness allows them to experiment with new ideas and iterate rapidly.

Marketing and Visibility:

Both AAA and indie studios share the imperative of effective marketing and visibility to ensure their games reach their intended audience. While AAA studios may have larger budgets, indies compensate with creativity and targeted strategies.

Personal Preference:

Timothy expresses a clear preference for the indie side of the industry, citing a distaste for hierarchical structures and a desire for creative autonomy. Despite challenges, the freedom to pursue one’s vision and work on projects aligned with personal values outweighs the allure of AAA resources.

Anecdotes and Reflections:

During the conversation, Timothy shares anecdotes about questionable decisions made at AAA studios, such as incorporating mismatched game mechanics and chasing trends without understanding underlying systems. Jay recalls a pivotal moment of skepticism turned admiration when a beloved franchise transformed into a successful match-three puzzle game, highlighting the unpredictability of innovation.

This blog post is inspired by the podcast discussion between Timothy Johnson and Jay Powell on the topic “The Future of the Video Game Industry.”

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

In the fast-paced realm of gaming, where innovation and creativity reign supreme, the investment landscape has witnessed a notable shift in recent times. Justin Berenbaum, VP Strategy & GM at Xsolla Funding Club and Jay Powell, CEO and Founder of The Powell Group and Founder of IndieGameBusiness® delve into the nuances of the industry, it becomes apparent that developers and investors alike are treading with caution amidst a period of slowdown and reassessment.

Understanding the Slowdown:

The gaming industry underwent a significant boom in 2020, driven by heightened demand during the pandemic. Yet, this surge in growth resulted in an overabundance of content purchases and speculative investments in blockchain and cryptocurrency ventures. Consequently, the market faced a corrective phase, compelling investors and venture capitalists (VCs) to exercise greater caution. Deal-making processes are now prolonged, with a heightened emphasis on meticulous due diligence.

Government Support and Recognition:

It’s heartening to note that governments across the globe are increasingly acknowledging the immense economic potential inherent in the gaming industry. This recognition has prompted proactive measures aimed at bolstering the sector, including initiatives to retain talent, foster job creation, and nurture indigenous gaming institutions. Such comprehensive support not only fortifies the industry’s resilience in the face of challenges but also serves as a compelling testament to its burgeoning significance on the global economic landscape.

The Importance of Self-Publishing and Promotion:

Given the prevailing investment climate, developers are urged to invest in honing their capabilities in self-publishing and self-promotion. In an era where platforms like Steam are inundated with a plethora of gaming options, distinguishing oneself from the competition demands a blend of creativity, strategic foresight, and adept marketing strategies. By diligently mastering these facets, developers can adeptly navigate the hurdles posed by funding constraints and chart a course towards independent success in the dynamic gaming landscape.

The Pandemic’s Impact:

The pandemic acted as a catalyst, thrusting gaming into the limelight and sparking remarkable growth throughout the industry. Yet, this swift ascent also engendered a sort of hangover effect, wherein a temporary slowdown in investment ensued as companies undertook a critical reevaluation of their strategies and resource allocations. However, it’s important to note that despite this transitory setback, the underlying momentum propelling the gaming industry forward remains robust and resilient. In fact, it’s poised for sustained expansion over the long term, buoyed by ongoing technological advancements, shifting consumer preferences, and an ever-expanding global audience.

Preparing for the Future Surge:

Investment cycles in the gaming industry are inherently cyclical, characterized by periods of high activity followed by slower phases. Developers should view the current slowdown as a preparatory phase for the anticipated surge in demand for new projects. By planning and developing compelling game concepts now, developers can position themselves favorably to capitalize on the resurgence of investment in the second half of 2023 and beyond.

Key Takeaways:

In conclusion, while the current state of investment in the gaming industry may appear sluggish, it is essential to recognize the underlying opportunities and challenges shaping the landscape. By embracing creativity, adaptability, and strategic foresight, developers can navigate the complexities of funding scarcity and emerge stronger in the evolving gaming ecosystem. As governments, investors, and developers collaborate to foster innovation and growth, the future of the gaming industry shines brightly on the horizon.

This blog post is inspired by the podcast discussion between Justin Berenbaum and Jay Powell on the topic “ How to Get Funding, Investments, and Publishing Your Indie Game.”

Level up your indie gaming journey! Don’t miss out on the latest IndieGameBusiness® podcasts – sign up for our newsletter today and stay tuned for upcoming episodes, Discord events, industry news, and more. Stay in the loop – Subscribe now!

Attend free sessions on video game business, marketing, and licensing with industry leaders February 5th – 9th

IndieGameBusiness® and Global Game Jam are thrilled to announce they’ll be in co-op mode for their event “So you made a game, now what… the next steps to getting your game pitched, made and published” from February 5th – 9th. Following the January Global Game Jam®, which took place January 22 – 28, free lectures from industry experts will be available for session attendees. In addition, IndieGameBuiness® will be donating 50 all-access passes, pitch deck review sessions, and inclusion in IGB marketing events to select Global Game Jam participants. 

Beginning on February 5th at 10am EST (7am PST / 3pm GMT), free digital lectures will take place with industry leaders covering all things video game business and marketing. Speakers and lecture topics during the event will be: 

• February 5th at 10am EST:  Jay Powell, CEO at The Powell Group – “Why Business is important“
• February 6th at 9am EST:  Margarita Pino, Business Developer at The Powell Group – “Pitch Lvl Up (Pitch building + improvements)“
• February 7th at 1pm EST: Heather Chandler, Game Development Expert at The Powell Group – “Mastering the Game: Creating a Budget and Schedule for Your Game”
• February 8th at 2pm EST:  Michael Brown, Founder and CEO at Vicarious PR – “Marketing Should Be Your First Thought Not Last – Concepting A Game With Marketing” 
• February 9th at 10am EST:  Jay Powell, CEO at The Powell Group – “How to find a publisher“

As long-standing events and organizations in the gaming industry, IndieGameBusiness® and Global Game Jam® are teaming up to bring even more resources to current and aspiring developers alike. IndieGameBusiness® is thrilled to be the longest-running virtual event in video games, specializing in providing resources about the business of making games. As the world’s largest game creation event, non-profit Global Game Jam® invites participants from around the globe to come together, whether it be in-person or virtually, to create games around a central theme. Together these two organizations are going co-op mode to expand their events and resources. 

Join IndieGameBusiness® and Global Game Jam® for “So you made a game, now what… the next steps to getting your game pitched, made and published,” taking place from February 5th – 9th on Facebook, YouTube, and Twitch.

The Global Game Jam® (GGJ®) is the world’s largest game creation event taking place in physical and virtual locations across the globe. Think of it as a 48-hour hackathon focused on game development around a theme.

GGJ’s mission is to stimulate innovation, experimentation, and collaboration through the medium of games in a safe and welcoming environment.

About The Powell Group

IndieGameBusiness® is an initiative of The Powell Group. The Powell Group is a full-service consulting firm led by a CEO with over two decades of industry experience. They currently scout games for multiple publishers and investors, help facilitate partnerships between IP holders, developers and publishers, and provide detailed consulting and support for a number of companies. Additionally, their education initiative IndieGameBusiness® provides an understanding of the business and marketing aspects of the games industry on eleven major podcasting platforms weekly.

With their vast industry knowledge and extensive network with more than 7,500 developers and over 600 publishers, they assist clients with projects at every stage to connect them with the resources needed to succeed.

The first thing the group discussed was how before attempting to go to outside sources for funding is to use as many of your personal resources as possible that way you can have the best build or demo of your project to later show off to investors or publishers. Another key piece of advice was to be able to know what your pitch deck is before you start working on it. Think about who and what you’re targeting and be sure to be specific and do research. When pitching your game you have to have research on why your game will succeed based on genre or regional demographics, etc. This can be expanded on through what makes your game unique, what you’re doing better than the competition, how your game’s mechanics and progression affect the player’s experience, etc.

Another big thing to note is that Pontus suggests including a slide on your pitch deck about your plans if your project is a huge success. It may seem like you’re getting ahead of yourself with plans for DLC or sequels but publishers like to see how the project could become more long-term. Pontus also talks about how you should have a breakdown of where all your funding will go, he mentions that you should be sure to include a reasonable salary for both you and everyone else that is a part of the team.

One takeaway from this episode of the podcast is the ways in which launching a Steam page before your game’s official launch can impact your options within the future. Some publishers will absolutely refuse to become involved with your game if there is a Steam page as it means they no longer have full control on the message/marketing. On the other hand, if you do have a Steam page publishers will want to know how big of a community you have through wishlist, twitter, discord, etc. These are important to keep in mind as you move forward and understand that there is no “right” decision on having a Steam page early or not.

All and all this episode of the podcast really emphasizes having a plan for your development cycle and doing research before reaching out for funding. To truly be prepared there should be no aspect of your pitch deck that you are unsure about, especially if you want to impress and win over potential publishers. It seems to be the best course of action is to thoroughly research every part of your pitch deck and review it before seeking out funding.