Indie Game Marketing Strategy – What Actually Drives Game Sales: Viral moments feel like the goal. A clip blows up on TikTok, a streamer picks up your game, and suddenly everyone knows it exists. But awareness alone does not pay for the next project. Sales
A Game Launch Is Not the End of the Story: Many indie developers assume that a game’s fate is decided during launch week. If sales are slow or wishlists do not convert, the common belief is that the game is finished. Developers move on to
Why Indie Game Press Still Matters in 2026: In 2026, getting Indie Game Press coverage as an indie developer is harder than it has ever been. Thousands of games launch each year across Steam, console storefronts, and emerging platforms, while media teams shrink, attention spans
Why PC Game Distribution Needs a Broader Strategy: For many indie developers, PC game distribution begins and ends with Steam. While Steam remains the dominant platform in the PC ecosystem, relying on a single storefront introduces real business risk, especially in an increasingly global and
The IndieGameBusiness® 2026 Battle Pass gives you access to the remaining 2026 lineup at a reduced price that continues to decrease as each event takes place. Originally, the pass covered four events and two Masterclasses for $189 USD, which was a 30% savings off the full $276
How Indie Devs Can Do More With Less: In the ever-changing world of indie game development, one thing remains constant: limited budgets and endless ambition. In the latest episode of the IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® sits down with Mike
Serious Games, Real Impact – Insights from Jennifer Javornik at Filament Games: The gaming industry is vast, and while most of us associate games with entertainment, there is a growing sector focused on creating games that have a meaningful impact beyond fun. Jennifer Javornik, Chief
Introduction: In the latest episode of the IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, interviews Chris Zukowski, Creative Director of How To Market A Game. Chris shares invaluable insights into common mistakes indie game developers make and how to avoid them to
