Indie Game Industry
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Web Gaming for Indie Developers: 5 Honest Truths About Money, Audience and Publishing on the Web
Why Indies Should Care About Web Gaming: Most indie developers think about Steam. Some think about mobile. Very few think about the web, and that gap represents a real missed opportunity that Romy Halfweeg, a developer relations specialist at Poki, laid out clearly on the
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Indie Game Press Coverage: 5 Critical Mistakes That Kill Your Chances With Journalists
Indie Game Press Coverage Getting Indie Game Press Coverage is one of the most common pain points for indie game developers. You’ve spent months or years building something you believe in, you send out press kits, and then nothing. No reviews, no previews, no mentions.
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Larry Kuperman: 25 Years of Passion and Innovation in Gaming
Larry Kuperman’s Farewell Fireside Chat – Celebrating a Legacy in Gaming: In an era where the gaming industry is both thriving and tumultuous, Larry Kuperman’s farewell chat stands as a beacon of reflection, gratitude, and insight. Hosted by Jay Powell and Mario Kroll, this heartfelt
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Spellmasons: 5 Strategies That Helped This Indie Game Succeed Years After Launch
A Game Launch Is Not the End of the Story: Many indie developers assume that a game’s fate is decided during launch week. If sales are slow or wishlists do not convert, the common belief is that the game is finished. Developers move on to
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Indie Game Community Marketing: How Developers Build Loyal Players Before Launch in 2026
Why Indie Game Community Marketing Is the Foundation of Indie Game Success: Indie developers often focus most of their time on building the game itself. Mechanics, art direction, performance, and polish usually dominate the development process. While those elements are critical, they are only part
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Production Secrets: Why Some Games Fail and How to Avoid the Same Mistakes in 2026
Why Games Fail (And Why It’s Usually Not the Idea): When indie developers ask why some games fail while others succeed, the conversation often drifts toward marketing budgets, genre trends, or bad luck. In this candid fireside chat, Jay Powell, CEO and Founder of The Powell
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Indie game press: The Essential Honest Guide to Working with Games Media in 2026
Why Indie Game Press Still Matters in 2026: In 2026, getting Indie Game Press coverage as an indie developer is harder than it has ever been. Thousands of games launch each year across Steam, console storefronts, and emerging platforms, while media teams shrink, attention spans
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PC Game Distribution Beyond Steam: A Bold New Path for Indie Developers in 2026
Why PC Game Distribution Needs a Broader Strategy: For many indie developers, PC game distribution begins and ends with Steam. While Steam remains the dominant platform in the PC ecosystem, relying on a single storefront introduces real business risk, especially in an increasingly global and
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Indie game marketing: 5 Powerful Ways Games Successfully Break Through the Noise
Indie game marketing: Breaking through the noise in today’s crowded games market is one of the hardest challenges indie developers face. Great games fail every year—not because they lack quality, but because players never hear about them. In an episode of the IndieGameBusiness® podcast, host
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IndieGameBusiness® 2026 Battle Pass: One Pass. One Year. Real Industry Growth
The IndieGameBusiness® 2026 Battle Pass gives you access to the remaining 2026 lineup at a reduced price that continues to decrease as each event takes place. Originally, the pass covered four events and two Masterclasses for $189 USD, which was a 30% savings off the full $276
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IndieGameBusiness 2026: Driving a Stronger, Smarter Future for Indie Developers
A New Chapter for IndieGameBusiness®: The IndieGameBusiness® community is entering its next phase, focused on deeper education, broader access, and long-term sustainability for indie developers worldwide. In the first podcast episode of the year, Jay Powell sat down with Ash Cason to outline what’s next
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AAA to Indie: A Powerful Journey from Call of Duty to Independent Game Development in 2026
Podcast Recap – From Call of Duty to Indie Dev : In this episode of the IndieGameBusiness® podcast, host Dan Long sits down with Jess Feidt, Owner of Underwater Fire Games and creator of Particle Hearts. Jess shares an unfiltered look at what it truly
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Make-A-Wish International: 5 Powerful Ways Game Studios Can Get Involved in Changing Lives
How Games Bring Hope to Kids – Insights from April Stallings of Make-A-Wish International: As video games continue to evolve as both art and community, they’re also becoming a powerful force for good. In a recent IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®,
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Global Teams in Indie Development: 5 Inspiring Insights on Scaling Sustainably
Building Global Teams Without Losing Heart: As indie studios continue to evolve and expand, many are learning that growth doesn’t always mean opening another local office—it can mean going global. In a recent IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, sat down
Podcasts
Why Games as Platforms Are the Future | Alex Seropian
In this episode of IndieGameBusiness, we’re joined by Alex Seropian, CEO and Founder of Look North World. Alex shares lessons learned from launching UEFN experiences with Hasbro, Harmonix, Bandai Namco, and Twitch, and unpacks why the idea of games as platforms is more than just
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Games as Platforms: 5 Inspiring Lessons from Look North World’s Alex Seropian
Games as Platforms: The Future of Player-Created Worlds – Insights from Alex Seropian of Look North World : As game development continues to evolve, the concept of games as platforms is reshaping how creators build, players engage, and studios sustain their futures. In a recent
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Why Transmedia Needs Games | Fieldman Robinson
In this episode, we’re joined by Fieldman Robinson, Co-Founder and Co-Managing Partner at Vertical Voyage, to explore the intersection of games and transmedia storytelling. We break down what transmedia really is, why games are uniquely positioned to lead these experiences, and the common challenges studios
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Transmedia and Games: 5 Powerful Insights from Fieldman Robinson
The Growing Role of Games in Expanding Story Universes: As the entertainment industry looks for new ways to expand stories across multiple mediums, games are increasingly becoming the foundation of transmedia strategies. In a recent IndieGameBusiness® podcast, Dan Long sat down with Fieldman Robinson, Co-Founder and Co-Managing Partner
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GOG on Preserving Classics: How the Platform Keeps Gaming History Alive in 2025
Preserving Gaming History with GOG – Insights from Piotr Gnyp and Marcin Paczynski : As the conversation around game preservation grows louder, platforms like GOG.com are stepping up to ensure classic titles remain accessible to new generations of players. In a recent IndieGameBusiness® podcast, Jay Powell,
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Indie Game Sound Design: 7 Powerful Ways to Create Immersive Worlds with Sam Striker of Native Darkness
Indie Game Sound Design and Immersive Worlds – Insights from Sam Striker of Native Darkness: As game development continues to push creative and technical boundaries, sound design plays a crucial role in building immersive worlds. In a recent IndieGameBusiness® podcast, Jay Powell, CEO and Founder
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Unlocking the Mysteries of Game Scouting | Meg Clarke
Join Meg Clarke, Senior Game Scout at Team17, as she shares insights into the intriguing world of game scouting and provides valuable advice on how to build a career in this field on this episode of IndieGameBusiness. Meg aims to demystify the process of becoming
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Inside WIGI: How Women in Games International Is Shaping the Future | Joanie Kraut
In this episode of IndieGameBusiness, we sit down with Joanie Kraut, CEO of Women in Games International (WIGI), to explore how the organization is building a more equitable and inclusive gaming industry. Joanie shares the mission behind WIGI, the impact of their initiatives, and what
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The State of Pitching in 2025: Proven Strategies to Pitch a Stand-Out Game
The State of Pitching in 2025 – Insights from Yves Le Yaouanq: As the gaming industry evolves, so too does the state of pitching games in 2025 to publishers. In a recent IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® sat down with
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Indie Game Marketing Strategies: How to Effectively Do More with Less in 2025 and Crush Your Launch
How Indie Devs Can Do More With Less: In the ever-changing world of indie game development, one thing remains constant: limited budgets and endless ambition. In the latest episode of the IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® sits down with Mike
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Women in Games International: Leading Powerful Change Through Advocacy and Access in 2025
Inside WIGI – How Women in Games International is Shaping the Future of the Gaming Industry: Women in Games International (WIGI) has been a driving force in the effort to build a more inclusive, equitable, and sustainable games industry. In a recent episode of the
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Community Management in Gaming: 7 Powerful Strategies for Building a Thriving Community
Introduction – A Shift from Content Creation to Community Management: In the gaming industry, community management plays a crucial role in a game’s success, from fan engagement to brand loyalty. In a recent IndieGameBusiness podcast episode, Jack Pattillo, the Community Manager at Channel37, shared his
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Serious Games, Real Impact | Jennifer Javornik
In this episode of IndieGameBusiness, we sit down with Jennifer Javornik, Chief Partnerships Officer at Filament Games, to explore the impactful and fast-growing world of serious games. Jennifer breaks down what serious games are, who they’re for, and why this corner of the industry is
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Serious Games: 5 Powerful Ways They Are Shaping Education and Training
Serious Games, Real Impact – Insights from Jennifer Javornik at Filament Games: The gaming industry is vast, and while most of us associate games with entertainment, there is a growing sector focused on creating games that have a meaningful impact beyond fun. Jennifer Javornik, Chief
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Investment in the Gaming Industry: 5 Key Insights from Pontus Mahler on Trends and Opportunities
The State of the Gaming Industry, Data-Driven Insights with Pontus Mahler: Investment in the gaming industry is constantly evolving, making it crucial for developers, investors, and publishers to stay informed. In a recent conversation with Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® , Pontus Mahler, Managing
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Game Studio Management: 5 Powerful Lessons on Leadership and Rebuilding from Frederick Brassard
Game Studio Management – How to Survive, Rebuild, and Lead a Game Studio: Running a game studio is no easy feat. From handling the challenges of self-publishing to managing a team through tough financial situations, studio heads face a constant balancing act. Frederick Brassard, the
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Game Pitching Strategies: 5 Insights from Joshua Garrity on Successful Publishing
The Secrets to Pitching and Publishing Success – Insights from Joshua Garrity: The process of game pitching and publishing a game can often feel like a complex and daunting task, especially for indie developers looking to stand out in a crowded market. Joshua Garrity, Head
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Physical Game Publishing: the Rise of Steelbook Editions for Indie Games in 2025
Introduction: The world of physical game publishing has seen numerous changes in the last few years, with independent companies making a significant impact. JRod Gingerich, the CEO and Physical Game Liaison at Fresh Brewed Games, brings a unique perspective to the industry, especially considering the
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From Startup to Success: The Midwest Games Story | Ben Kvalo
In this episode, we sit down with Ben Kvalo, Founder & CEO of Midwest Games, to discuss the journey of building an indie game company from the ground up. Ben shares valuable insights on what his team has learned, where they currently stand, and what’s
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30 Years in the Game Industry: Stories & Lessons | Jim Hudson
Join us for an insightful conversation with Jim Hudson, a seasoned Freelance Producer with 30 years of experience in the gaming industry. Jim shares his personal journey, the highs and lows of game development, and the valuable lessons he’s learned along the way. In this
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Jim Hudson: Reflecting on 30 Years of Growth and Challenges in the Game Industry
Introduction: The gaming industry has seen dramatic changes over the last few decades, but few individuals have experienced as much of its evolution as Jim Hudson. With 30 years of experience, Jim has worked across major studios, from Activision and EA to Microsoft, and even
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Midwest Games: 5 Inspiring Secrets to Rapid Startup Success
Introduction: In a recent episode of the IndieGameBusiness® podcast, Dan Long, hosted a fascinating conversation with Ben Kvalo, the Founder and CEO of Midwest Games. Titled “From Startup to Success: The Midwest Games Story,” the podcast took a deep dive into the origins of Midwest
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Interactive Storytelling: 5 Innovations Unlocking the Dynamic Future of Narrative and Social Gaming
Introduction: Interactive storytelling is revolutionizing the gaming industry, bringing traditional narratives to life through cutting-edge technology and player-driven experiences. These innovative formats blend creativity and interactivity, offering immersive journeys that captivate audiences like never before. In a thought-provoking episode of the IndieGameBusiness® podcast, host Jay Powell,
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Marketing Substance Over Gimmicks: 5 Essential Insights for Indie Game Success
Introduction: In a riveting episode of the IndieGameBusiness® podcast, host Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® sits down with Cord Smith, the Studio Head at Inevitable Studios. The discussion revolved around Smith’s remarkable journey from freelancing for gaming magazines to launching his indie studio, the
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Physical Game Releases: Transformative Strategies for Success in 2024
Introduction: Physical Game Releases: In the latest episode of the IndieGameBusiness® podcast, host Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® sits down with Michael Yum, CEO of PM Studios. They explore the significance of physical releases for indie games, debunking the common notion that
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Indie Game Development Success: 5 Powerful Steps to Turn a Simple Game into a Full-Time Career
Introduction: Indie game development has always been the dream of many aspiring creators, but the journey is far from simple. On the latest episode of IndieGameBusiness®, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, speaks with Jonathan Concepcion, lead developer and founder of Galactic Slice, about
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Indie Game Development Success: 3 Powerful Ways to Balance Work, Life, and Self-Improvement
Introduction: In a recent IndieGameBusiness® podcast episode, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, hosted Brett Taylor, the founder of My Dog Zorro, to explore the unique challenges and opportunities in indie game development. Brett shares his journey, discussing the pivotal career moves, personal
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Game Marketing: Proven Strategies for 10X Success from Guy Costantini
Introduction: Game Marketing: In a recent episode of the IndieGameBusiness® podcast, Dan Long, the host, interviewed Guy Costantini, CEO and co-founder of an as-yet-unannounced studio, to discuss the crucial aspects of marketing within the game industry. With years of experience across major game studios, including
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Game Startup Secrets: 3 Powerful Insights to Overcome Challenges from Marauder Tech’s Founders
Introduction: Game Startup launching a game development studio is no easy feat, especially in a rapidly evolving industry. In this episode of the IndieGameBusiness® podcast, Dan Long hosts Morgan Kane, Founder and CEO of Marauder Tech, and Joel Balyeat, Chief Product Officer. The discussion dives
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Recruitment Secrets: 5 Proven Strategies for Success in the Video Game Industry
Introduction: The journey to securing a job in the video game industry can be challenging, but with the right approach, success is achievable. In this blog post, we recap an insightful podcast featuring Anna Moss, a seasoned headhunter at ii Connection, as she discusses key
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MMOs Revival: 3 Powerful Strategies to Captivate Modern Audiences
Introduction: In the ever-evolving landscape of the gaming industry, Massively Multiplayer Online games have faced significant challenges. The days when MMOs were at the forefront of gaming seem to have waned, but there’s a resurgence on the horizon. In a recent IndieGameBusiness® podcast, Jay Powell,
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Game Scouting Secrets: 5 Powerful Strategies for Indie Success
Introduction: In the ever-evolving world of video games, the role of a game scout has emerged as a crucial link between developers and publishers. This blog post delves into the intriguing world of game scouting, featuring insights from Meg Clarke, Senior Game Scout at Team17,
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Mergers and Acquisitions: Mastering 5 Key Principles for Successful Gaming Industry Deals
Introduction: Mergers and acquisitions (M&A) are complex transactions that can make or break companies. To shed light on this intricate process, Dan Long and Ash Pletcher, hosts of IndieGameBusiness®, interviewed Jacques Benchetrit, a leading expert from Agora Gaming Partners. In this episode, Jacques shares his
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Game Services Mastery: Essential Strategies for Indie Developers’ Success in 2024
Introduction: In a recent episode of IndieGameBusiness®, Dan Long sat down with Max Louis, the Founder and Studio Director at Magna Ludum Creatives (MLC). With extensive experience in the gaming industry, Max shares valuable insights on how to excel in providing services for games. This
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Marketing Mastery: Proven Strategies and Tips for Indie Game Success in 2024
Introduction: In the latest episode of the IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, interviews Chris Zukowski, Creative Director of How To Market A Game. Chris shares invaluable insights into common mistakes indie game developers make and how to avoid them to
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Self-publishing Secrets: Unlocking Massive Success in the LATAM Indie Game Market in 2024
Introduction: In a recent episode of IndieGameBusiness®, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, had an engaging conversation with Juliana Brito, CEO of Indie Hero. The podcast titled “Self Publishing, Management, LATAM Game Market, and Investment” provided a wealth of insights for indie game
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Indie Game Development: 5 Secrets to Unlocking Ultimate Success
Introduction: In the ever-evolving world of indie game development, gaining insights from industry veterans is invaluable. In a recent podcast, Dan Long, host of IndieGameBusiness® Podcast, sat down with Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®. Powell’s journey from a college student in need
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Indie Game Development: Powerful Strategies for Thriving in 2024
Introduction: Indie game development is a challenging yet rewarding endeavor. In a recent podcast episode titled “Surviving and Thriving in Indie Game Development,” Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, sat down with Derrick Fields, Founder and Game Director at Waking
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Unionization in the Video Game Industry: A Comprehensive Overview
Introduction Unionization in the video game industry has been a topic of intense discussion and debate over recent years. As more companies and employees recognize the benefits and challenges of unionizing, the industry is gradually shifting towards a more structured and supportive work environment. This
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Voiceovers: The Essential Role in Transforming Indie Game Experiences
Enhancing Indie Game Experiences Voiceovers play a crucial role in enhancing the player experience in video games. They add depth to characters, convey emotions effectively, and bring the game world to life. In this blog post, we will explore the insights shared by Michael Schwalbe,
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The Genesis of Discord Games 101
Exploring Discord Games with ExJin Studios In this episode of our podcast series, “The Future of the Video Game Industry,” we dive deep into the world of Discord games with Timothy Johnson, Founder and Principal Engineer of ExJin Studios. Joining us as our podcast host
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Empowering Growth: Navigating the Indie Game Development Journey from Resilience to Influencer
Podcast Recap: “An Indie Game: From Conception to Completion” Indie game development: In this episode of our podcast series, “An Indie Game: From Conception to Completion,” we had the pleasure of hosting Renee Gittins, the studio head of Stumbling Cat and the brilliant mind behind
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Thriving in Transmedia: 17 Key Takeaways
Unveiling Success: Journeys of Game Development Pioneers: Welcome to our latest podcast recap, “Building and Growing a Game Development Studio,” where we embark on a journey with industry veterans Paxton Galvanek, CEO & Co-Founder of Studio Hermitage and Jay Powell, CEO and Founder of The
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Navigating the Current Landscape of Investment in the Gaming Industry
In the fast-paced realm of gaming, where innovation and creativity reign supreme, the investment landscape has witnessed a notable shift in recent times. Justin Berenbaum, VP Strategy & GM at Xsolla Funding Club and Jay Powell, CEO and Founder of The Powell Group and Founder of IndieGameBusiness® delve into
