Why Indies Should Care About Web Gaming: Most indie developers think about Steam. Some think about mobile. Very few think about the web, and that gap represents a real missed opportunity that Romy Halfweeg, a developer relations specialist at Poki, laid out clearly on the
Larry Kuperman’s Farewell Fireside Chat – Celebrating a Legacy in Gaming: In an era where the gaming industry is both thriving and tumultuous, Larry Kuperman’s farewell chat stands as a beacon of reflection, gratitude, and insight. Hosted by Jay Powell and Mario Kroll, this heartfelt
Why Indie Game Press Still Matters in 2026: In 2026, getting Indie Game Press coverage as an indie developer is harder than it has ever been. Thousands of games launch each year across Steam, console storefronts, and emerging platforms, while media teams shrink, attention spans
Indie game marketing: Breaking through the noise in today’s crowded games market is one of the hardest challenges indie developers face. Great games fail every year—not because they lack quality, but because players never hear about them. In an episode of the IndieGameBusiness® podcast, host
The IndieGameBusiness® 2026 Battle Pass gives you access to the remaining 2026 lineup at a reduced price that continues to decrease as each event takes place. Originally, the pass covered four events and two Masterclasses for $189 USD, which was a 30% savings off the full $276
A New Chapter for IndieGameBusiness®: The IndieGameBusiness® community is entering its next phase, focused on deeper education, broader access, and long-term sustainability for indie developers worldwide. In the first podcast episode of the year, Jay Powell sat down with Ash Cason to outline what’s next
Podcast Recap – From Call of Duty to Indie Dev : In this episode of the IndieGameBusiness® podcast, host Dan Long sits down with Jess Feidt, Owner of Underwater Fire Games and creator of Particle Hearts. Jess shares an unfiltered look at what it truly
Building Global Teams Without Losing Heart: As indie studios continue to evolve and expand, many are learning that growth doesn’t always mean opening another local office—it can mean going global. In a recent IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, sat down
Games as Platforms: The Future of Player-Created Worlds – Insights from Alex Seropian of Look North World : As game development continues to evolve, the concept of games as platforms is reshaping how creators build, players engage, and studios sustain their futures. In a recent
The Growing Role of Games in Expanding Story Universes: As the entertainment industry looks for new ways to expand stories across multiple mediums, games are increasingly becoming the foundation of transmedia strategies. In a recent IndieGameBusiness® podcast, Dan Long sat down with Fieldman Robinson, Co-Founder and Co-Managing Partner
Preserving Gaming History with GOG – Insights from Piotr Gnyp and Marcin Paczynski : As the conversation around game preservation grows louder, platforms like GOG.com are stepping up to ensure classic titles remain accessible to new generations of players. In a recent IndieGameBusiness® podcast, Jay Powell,
The State of Pitching in 2025 – Insights from Yves Le Yaouanq: As the gaming industry evolves, so too does the state of pitching games in 2025 to publishers. In a recent IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® sat down with
How Indie Devs Can Do More With Less: In the ever-changing world of indie game development, one thing remains constant: limited budgets and endless ambition. In the latest episode of the IndieGameBusiness® podcast, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® sits down with Mike
Introduction – A Shift from Content Creation to Community Management: In the gaming industry, community management plays a crucial role in a game’s success, from fan engagement to brand loyalty. In a recent IndieGameBusiness podcast episode, Jack Pattillo, the Community Manager at Channel37, shared his
The State of the Gaming Industry, Data-Driven Insights with Pontus Mahler: Investment in the gaming industry is constantly evolving, making it crucial for developers, investors, and publishers to stay informed. In a recent conversation with Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® , Pontus Mahler, Managing
In this episode of IndieGameBusiness, we’re cutting through the noise with Pontus Mahler, Managing Director at Agora Gaming Partners, to talk about the real state of the gaming industry—no hype, no fluff, just facts backed by data. Pontus brings a grounded and data-driven perspective to
Game Studio Management – How to Survive, Rebuild, and Lead a Game Studio: Running a game studio is no easy feat. From handling the challenges of self-publishing to managing a team through tough financial situations, studio heads face a constant balancing act. Frederick Brassard, the
The Secrets to Pitching and Publishing Success – Insights from Joshua Garrity: The process of game pitching and publishing a game can often feel like a complex and daunting task, especially for indie developers looking to stand out in a crowded market. Joshua Garrity, Head
Introduction: The world of physical game publishing has seen numerous changes in the last few years, with independent companies making a significant impact. JRod Gingerich, the CEO and Physical Game Liaison at Fresh Brewed Games, brings a unique perspective to the industry, especially considering the
Introduction: The gaming industry has seen dramatic changes over the last few decades, but few individuals have experienced as much of its evolution as Jim Hudson. With 30 years of experience, Jim has worked across major studios, from Activision and EA to Microsoft, and even
Introduction: In a recent episode of the IndieGameBusiness® podcast, Dan Long, hosted a fascinating conversation with Ben Kvalo, the Founder and CEO of Midwest Games. Titled “From Startup to Success: The Midwest Games Story,” the podcast took a deep dive into the origins of Midwest
Introduction: Physical Game Releases: In the latest episode of the IndieGameBusiness® podcast, host Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness® sits down with Michael Yum, CEO of PM Studios. They explore the significance of physical releases for indie games, debunking the common notion that
Introduction: Indie game development has always been the dream of many aspiring creators, but the journey is far from simple. On the latest episode of IndieGameBusiness®, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, speaks with Jonathan Concepcion, lead developer and founder of Galactic Slice, about
Introduction: In a recent IndieGameBusiness® podcast episode, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, hosted Brett Taylor, the founder of My Dog Zorro, to explore the unique challenges and opportunities in indie game development. Brett shares his journey, discussing the pivotal career moves, personal
Introduction: Game Startup launching a game development studio is no easy feat, especially in a rapidly evolving industry. In this episode of the IndieGameBusiness® podcast, Dan Long hosts Morgan Kane, Founder and CEO of Marauder Tech, and Joel Balyeat, Chief Product Officer. The discussion dives
Introduction: The journey to securing a job in the video game industry can be challenging, but with the right approach, success is achievable. In this blog post, we recap an insightful podcast featuring Anna Moss, a seasoned headhunter at ii Connection, as she discusses key
Introduction: Mergers and acquisitions (M&A) are complex transactions that can make or break companies. To shed light on this intricate process, Dan Long and Ash Pletcher, hosts of IndieGameBusiness®, interviewed Jacques Benchetrit, a leading expert from Agora Gaming Partners. In this episode, Jacques shares his
Introduction: In a recent episode of IndieGameBusiness®, Dan Long sat down with Max Louis, the Founder and Studio Director at Magna Ludum Creatives (MLC). With extensive experience in the gaming industry, Max shares valuable insights on how to excel in providing services for games. This
Introduction: In a recent episode of IndieGameBusiness®, Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, had an engaging conversation with Juliana Brito, CEO of Indie Hero. The podcast titled “Self Publishing, Management, LATAM Game Market, and Investment” provided a wealth of insights for indie game
Introduction: In a recent episode of IndieGameBusiness®, host Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®, sat down with Alan Wilson, Co-Founder of Tripwire Interactive, to discuss crucial aspects of indie game funding and publishing. This insightful conversation shed light on the evolving landscape of
Introduction: In the ever-evolving world of indie game development, gaining insights from industry veterans is invaluable. In a recent podcast, Dan Long, host of IndieGameBusiness® Podcast, sat down with Jay Powell, CEO and Founder of The Powell Group and IndieGameBusiness®. Powell’s journey from a college student in need
Introduction Unionization in the video game industry has been a topic of intense discussion and debate over recent years. As more companies and employees recognize the benefits and challenges of unionizing, the industry is gradually shifting towards a more structured and supportive work environment. This
Podcast Recap: “An Indie Game: From Conception to Completion” Indie game development: In this episode of our podcast series, “An Indie Game: From Conception to Completion,” we had the pleasure of hosting Renee Gittins, the studio head of Stumbling Cat and the brilliant mind behind
Unveiling Success: Journeys of Game Development Pioneers: Welcome to our latest podcast recap, “Building and Growing a Game Development Studio,” where we embark on a journey with industry veterans Paxton Galvanek, CEO & Co-Founder of Studio Hermitage and Jay Powell, CEO and Founder of The
In the fast-paced realm of gaming, where innovation and creativity reign supreme, the investment landscape has witnessed a notable shift in recent times. Justin Berenbaum, VP Strategy & GM at Xsolla Funding Club and Jay Powell, CEO and Founder of The Powell Group and Founder of IndieGameBusiness® delve into
The Significance of Physical Games in Today’s Digital Landscape In an era dominated by digital downloads and online marketplaces, the role of physical games might seem diminished. However, industry veterans Josh Fairhurst, CEO at Limited Run Games & Mighty Rabbit Studios and Jay Powell, CEO
Offering a free demo of a game can be an effective method for developers to use in order to increase their visibility and capture the interest and engagement of players for their Indie Game. Mastering Demo Design: Insider Tips and Data-Driven Strategies from Chris Zukowski
Learn strategies that can help you effectively research and analyze your competitors in order to build a successful marketing plan for indie games. Unlock Success: Spy on Your Indie Game Competition with Expert Insights from Chris Zukowski! Marketing strategist Chris Zukowski is renowned for his
IndieGameBusiness® recently hosted its highly anticipated event, ‘So You Made a Game, Now What? The Next Steps to Getting Your Game Pitched, Made, and Published,’ which successfully took place from February 5th to 9th. This event came on the heels of the game jam that
Conferences and conventions are an incredibly effective (and often fun) means of networking with people who share your interests and goals, and may also be a great source of new business opportunities. Here are 20 tips that will help you make the most of any
IndieGameBusiness and Global Game Jam are offering free sessions to developers who want to continuing building their indie games and pitch them to publishers in the future.
“Do I need a publisher?” This is the most frequently asked question that comes from indie developers. Unfortunately it doesn’t have a clear cut answer. Every studio is different, every game is different, and every publisher is different. The most basic form of the question
Licensing is an extension of your existing business development framework. If you understand the basics, have the tools, and have the patience you can do one as simply as the other. This article outlines a licensing strategy for a typical game, how to identify the
Larry Kuperman from Nightdive Studios joined us to talk about the TV adaptation of System Shock. If you are unaware Nightdive Studios mission is to take some of the classics from gaming history and revamp them for a modern audience, System Shock being an example
This week’s episode of IndieGameBusiness™ features long time industry veteran Damon Slye from Mad Otter Studios and Dynamix to talk to us about game development and what it is like running a game studio. The first part of the podcast truly focuses on Damon’s experience
On this week’s episode of IndieGameBusiness™ the featured guest was John Cooney from Armor Games to talk about their internal shift to a four day work week. Right off the bat John explains that dating back to even 2019 in pre-pandemic times about 70% of
On this week’s episode of IndieGameBusiness™ the featured guest was Tim Beaudet from Fyre Bytes to talk about his journey into to becoming a full-time indie developer. Tim was taught the basics of coding when he was in school and it immediately clicked with him
On this week’s episode of IndieGameBusiness™ special guest Andrew Czarnietzki from Only By Midnight came on the podcast to discuss his own personal journey into the world of publishing. Self publishing can be a daunting task for an indie developer and as Andrew explains in
This episode of IndieGameBusiness™ podcast featured a very special guest, Ariella Lehrer, to discuss how the casual game market has evolved over time. With years of experience under her belt Ariella goes over how the casual market really began in gaming and where it is
Part of the benefit of running a consulting firm is that you have access to thousands of developers and should you be inclined to help them, they will typically help you as well. I’ve long been a proponent of better business education for our development
