The State of the Industry: Data-Driven & Unfiltered | Pontus Mahler

In this episode of IndieGameBusiness, we’re cutting through the noise with Pontus Mahler, Managing Director at Agora Gaming Partners, to talk about the real state of the gaming industry—no hype, no fluff, just facts backed by data. Pontus brings a grounded and data-driven perspective to an industry that’s been full of dramatic headlines, speculation, and uncertainty. We dive deep into what the numbers actually say about the market, publishing trends, investment activity, studio closures, and what it all means for indie developers and larger studios alike.