Videos

Offering a free demo of a game can be an effective method for developers to use in order to increase their visibility and capture the interest and engagement of players for their Indie Game. Clever developers have unlocked the secret to instant visibility for their

Maximizing Marketing Visibility and Engagement: Key Strategies for Indie Game Promotion Summary: Game marketing expert Chris Zukowski, a regular guest on IndieGameBusiness, shifts gears to focus solely on audience questions. If you’ve ever wondered about indie game marketing strategies, optimizing Steam pages, interpreting stats, or

Marketing strategist Chris Zukowski shares valuable insights on how to spy on your competition in order to build a successful marketing plan for an indie game. Through his website and consulting work, Zukowski has gained valuable experience in the industry and offers practical tips for